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Most marketing consulting fails at the handoff. The deck goes in a Drive folder and nothing ships. Here is the embedded model I borrowed from Forward Deployed Engineers, and how it works for clients.
Don’t Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...
Pivoting your product to better meet the needs of you target customer is key, but before you do this, shouldn't you know whether that target customer's market is the most attrac...
Image by Frank Gruber via Flickr From time to time there are interesting SaaS marketing efforts that I land in my inbox. One such example comes from AwayFind . In case you aren'...
As more companies go down the road of emphasizing the bottom line, emotional marketing is often discounted as a viable strategy for marketing spend. However, for those intereste...
With the Academy Awards last night, I'm reminded of how persuasive awards can be to prospective clients. Winners on Oscar night will forever be referred to as an "Academy award-...
In some organizations, branding is a bad word. If your company needs marketing to prove their branding efforts and you find yourself fighting the view that marketing is only syn...
Aside from the timing and growth trajectory of the market you enter, defining the type of market you enter may be the most important thing you do to set your company out on the...
Sometimes good marketing can be boiled down to relationships. Build strong relationships and those relationships can effectively market you on your behalf. By seizing opportunit...
Facebook Pages have been an effective way for companies to energize their fan base. According to a report published by eMarketer, corporate Facebook fans could be worth an avera...
Twitter is not just a place to share news and update followers on what's happening. The most successful Twitterers use the platform to engage people and carry out other useful t...
Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized ap...
As most internet marketers know by now, inbound links to your website are the key ingredient in ranking well for search engines, particularly Google. But how do you get links to...
Taxes stink! Figuring out what to deduct, for how much and when is a real pain. If you are as frustrated as me during tax season, surely many of the clients you serve have the s...
Market fit must be achieved before scaling up your business. Without it, your company could lose barrels of money on customer acquisition activities with low returns. But once y...
"Think Smart, think S-Mart! (this is an Asian Market Store in my area) Many of us know and practice SMART goals. I really like SMART goals. For one, they provide structure...
As an entrepreneur, you live, breath, eat, and dream your business. You know your industry better than anyone else and are an expert in your field. Knowledge is power, but it ca...
Inclement weather offers marketers advertising opportunities to brand your company for free.
It's Super Bowl Sunday!! A time when advertising comes into focus. This year, however, I'm thinking less about the commercials and more about event marketing around Super Bowl X...
P&G's recent backlash for shipping a "new and improved" version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency. Social media has ampl...
As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service str...
Understand people and systems to improve your sales process.
A simple question yielding powerful results. The question "so what?" can reveal what really matters to your target audience - the benefit. So you have a flashy new web app that...
For entrepreneurs, successful fit in the marketplace is essential before ramping up your startup. Without the right fit, no amount of branding will make up for a misfitting offe...
Five nuggets from the Internet Summit in Raleigh, NC.
Thoughts on how to approach sizing up the market size for your products or services.
Success awaits startups who's employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
As more companies are embracing social media, instead of hearing "Should we participate in social media," I've been hearing "How do we get started in social media." In regards t...
Marketing messages and branding efforts for your products and services need to be in sync with your business. If you promote the sizzle without serving the steak, no amount of m...
In these economic times, marketing can and should be recycled when possible. There are many way to "recycle" marketing. Here are five ways to recycle marketing: Copy proven mark...
The best way to get your company and product to grow is having evangelistic users spreading the word on your behalf. However, don't underestimate the effort it takes to get an i...
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
Image by Getty Images via Daylife Yes. Apple is evil. That's right I said it. Despite its cult of worshipers, Apple is the new Microsoft, or better yet, the embodiment of the mo...
Is Apple Evil? After seeing there battle with Microsoft and others and my recent experience at the Apple Store where I learned Apple has stopped selling it's category-changing i...
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get star...
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are...
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to mak...
Su.pr promises to save you time and increase your web traffic. Find out why Su.pr is super and learn how to get an account of your own.
Marketers of software and technology products and services should take note of Digg's new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool...
10 Small Business Lead Nurturing Tools 10 reviews of some old and new lead nurturing tools geared for small business. Dilbert on Flirting in a Recession For some, the recession...
Sephora's Earth Day Marketing Scores with Facebook's Gift Shop.
Should marketers consider marketing to customers with strong political or religious viewpoints?
April Fools Day marketing poses challenges and opportunities.
Winning marketing lessons for entrepreneurs learned from Cinderella teams of March Madness.
When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products. For many years, companies avoided...
Marketing effectiveness relies on metrics for proof and guidance.
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In...
Opportunity exists in the economic downturn.
The commercial winners & losers of Super Bowl XLIII.
Super Bowl offers new advertisers a chance to shine.
Get a free Krispy Kreme doughnut commemorating Inauguration Day. Krispy Kreme doughnuts has replaced Dunkin' Donuts as the national doughnut shop while Dunkin' Donuts has shifte...