We find the revenue. You decide what to do with it.

A growth gap audit is a focused 4-week diagnostic that pinpoints exactly where a company’s revenue is leaking — across demand, conversion, AI visibility, and operating insight — and delivers a prioritized plan to close each gap. The Marketing Tactician audit is a flat $8,000, opens with a leadership AI Workshop, and ends with a Custom Growth & AI Blueprint you own outright. No retainer and no lock-in.

Every Growth Gap Audit delivers six named artifacts: a current-state brief, a ranked Gap Map of revenue leaks with dollar impact, a Smird AI citation report for your category, the Week 1 AI Workshop recording plus a shared AI feasibility map, the Custom Growth & AI Blueprint, and a 60-minute executive playback recording. It runs four weeks, with one senior operator, for a fixed $8,000.

The Growth Gap Audit is a flat $8,000. That single fee covers all four weeks — the leadership AI Workshop, stakeholder interviews, pipeline data forensics, the Smird AI citation scan, the ranked Gap Map, the Custom Growth & AI Blueprint, and the executive playback. Fixed scope, no hourly billing, and no surprise add-ons.

Four weeks, start to finish. Week 1 is the leadership AI Workshop, Weeks 2–3 are embedded discovery and pattern mapping, and Week 4 delivers the Blueprint and a 60-minute executive playback. The end date is fixed the day you start.

Yes. If by the end of Week 3 the audit hasn’t surfaced at least three specific revenue leaks worth more than the $8,000 fee, you get a full refund. The guarantee exists because the audit answers a concrete question with real dollar figures attached — not a promise that results are coming later.

The Growth Gap Audit fits growing businesses that already have revenue and a go-to-market motion but suspect they’re leaving money on the table — including SaaS, physical-product, service, agency, and AI-native companies. It’s most valuable when leadership can’t yet agree on which gap to fix first, or on what AI can realistically do for the business today.

A regular marketing audit usually grades your channels and tactics against best practices and hands back a checklist. A growth gap audit works backward from revenue: it finds where dollars are actually leaking across demand, conversion, AI visibility, and operating insight, ranks the leaks by impact, and ties each one to a specific fix. It also examines how AI engines describe your brand — something most marketing audits ignore entirely.

Run the audit first. A fractional CMO is the right hire once you know which gaps are worth senior time — but bringing one in blind means paying senior rates while they spend their first month diagnosing what a 4-week audit surfaces for a fixed $8,000. The Blueprint either becomes that CMO’s roadmap or tells you a different hire is the real priority.

The free tools — the Positioning Gap Detector, Pipeline Math Calculator, and AI Visibility check — each test one suspected gap in minutes, using the same thinking behind the audit. The Growth Gap Audit goes wider and deeper: it diagnoses all four gap categories against your real pipeline data and call recordings, ranks them by dollar impact, and delivers an implementation-ready plan. Start with a free tool to confirm a hunch; book the audit to find the gaps you haven’t named yet.

Most teams know two or three, and they’re usually right about those. The value is the ranking by revenue impact, the gaps they haven’t named yet, and the shared leadership view of which AI moves are real versus hype.

SEO (search engine optimization) gets you ranked in traditional search results like Google’s blue links. AEO (answer engine optimization) gets you into direct-answer surfaces — featured snippets and AI Overviews — by structuring content as clean, self-contained answers. GEO (generative engine optimization) gets your brand named and cited inside generative answers from ChatGPT, Perplexity, and Claude. The Growth Gap Audit’s Smird scan measures where you stand on all three across your category, and the Blueprint prioritizes the fixes by buyer intent.

Usually because AI engines can’t find clear, structured, authoritative signals connecting your brand to your category — so they cite competitors who provide them. The common causes are thin or missing content for the prompts buyers actually use, no structured data for engines to parse, and weak third-party authority. The audit’s Smird scan maps every prompt where you’re absent or a competitor is named, and the Blueprint prioritizes the AEO/GEO fixes by buyer intent.

An AI citation gap is any buyer-research prompt where an AI engine names a competitor — or no one — instead of you. It’s the AI-era equivalent of not ranking on page one. The Growth Gap Audit uses Smird to find these gaps across your category, shows what the cited competitors are doing that you aren’t, and routes the fix into your Blueprint.

You earn citations by giving generative engines what they reward: content structured as clean, self-contained answers to the prompts buyers actually ask, valid structured data (schema) so engines can parse your facts, and credible third-party authority that corroborates your claims. The Growth Gap Audit identifies exactly which prompts, schema, and authority gaps are costing you citations in your category — ranked by how much buyer intent each one carries.

One senior operator runs the audit end to end — there’s no junior team and no handoff. You work directly with Scott Harris, who led marketing through 500% revenue growth at Hannon Hill (Inc. 247 Fastest-Growing) and delivered a 72% win-rate lift and 36% pipeline growth on prior engagements.

Read access to your CRM (pipeline data), call-recording tool, analytics, and ad accounts, plus time with the founder, sales lead, two customers, and two lost prospects. We work around your team’s schedule for the interview cadence — no full-time commitment from your side.

The audit delivers the Blueprint; implementation is a separate engagement scoped from the findings. Most teams take 60–90 days to execute the priority moves — some do it in-house, some come back for help.

Yes, if you want. The Blueprint is yours either way. If the highest-leverage move is in our scope — fractional CMO, demand-gen rebuild, AI visibility — we’ll scope an implementation engagement. If it isn’t, we’ll tell you who to talk to.