I generate demand, leads, and revenue for Agencies, SaaS, and product companies.
This is done through product marketing that starts with problem extraction, market analysis, solution advisement, and tactical implementation of marketing and sales engines.
Accelerate your Growth
I can help if you are:
- An agency interested in ending the ‘feast or famine’ nature of consulting work.
- Interested in marketing a software-as-a-service
- A product company that needs a more reliable stream income
- Ready to systemize your product marketing for long-term success
- Eager to increase the number of targeted leads to your website and convert more of them into customers
- Future-forward-thinking organizations ready to adopt new strategies and AI to grow their business.
- Seeking to increase the lifetime value of your customer base
- Willing to stand out from your competitors with decisive positioning
- Able to apply unique marketing tactics before they become mainstream
- Hungry to achieve more predictable revenue faster with less price resistance
SaaS Companies I’ve Led Marketing
ACHIEVE PRODUCT MARKET FIT
As the second hire, led marketing for web content management software portfolio that propelled Hannon Hill to Inc.’s 247th fastest growing company in the US.
TURN CONTENT INTO REVENUE
Set and led accounting products marketing strategy and implementation as a consultant. Now part of Abrigo portfolio.
INCREASE DEMAND AND GENERATE LEADS
At Therasim (now WebMD), set marketing strategy that identified the most desirable prospect segments, positioned software to resonate with segment’s need, and oversaw the team that launched multi-channel campaigns to acquire and nurture target prospects into customers.