I generate demand, leads, and customer revenue for SaaS and web development companies who create and sell software-as-a-service.

This is done through problem extraction, market analysis, solution advisement, and tactical implementation of marketing and sales engines.

Accelerate your SaaS Marketing and Sales

I can help if you are:

  • Interested in marketing a software-as-a-service
  • A growing web development company that needs a more reliable stream income
  • Ready to systemize your SaaS marketing for long-term success
  • Eager to increase the number of targeted leads to your website and convert more of them into customers
  • Seeking to increase the lifetime value of your customer base
  • Willing to stand out from your competitors with decisive positioning
  • Able to apply unique marketing tactics before they become mainstream
  • Hungry to achieve more predictable revenue faster with less price resistance

SaaS Companies I’ve Led Marketing

ACHIEVE PRODUCT MARKET FIT

As the second hire, led marketing for web content management software portfolio that propelled Hannon Hill to Inc.’s 247th fastest growing company in the US.


TURN CONTENT INTO REVENUE

Set and led accounting products marketing strategy and implementation as a consultant. Now part of Abrigo portfolio.


INCREASE DEMAND AND GENERATE LEADS

At Therasim (now WebMD), set marketing strategy that identified the most desirable prospect segments, positioned software to resonate with segment’s need, and oversaw the team that launched multi-channel campaigns to acquire and nurture target prospects into customers.

INSIGHTS