The Marketing Tactician Product Marketing for Product & AI Companies

Growth marketing for product companies

Your product is ready. Now build the market around it.

I help product companies — including AI companies where "we have AI too" is no longer a differentiator — sharpen positioning, generate demand, and build the marketing systems that turn leads into predictable revenue.

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How it works

01

Diagnose

We find the real growth blocker — market fit, messaging clarity, or pipeline gaps — before prescribing anything. For AI products, this often means separating what's technically impressive from what buyers actually need.

02

Design

I build the positioning and marketing system matched to your product and buyers. For AI companies, that means finding the angle that goes beyond "AI-powered" to something competitors can't easily claim.

03

Execute

We launch, measure, and optimize until revenue becomes predictable — not dependent on luck, referrals, or whoever happens to be curious about AI this week.

I can help if you are:

  • A product company ready to end unpredictable, referral-dependent revenue
  • Building an AI product where "we use AI" is no longer a differentiator — and you need positioning that actually stands out
  • A product with real value the market hasn't fully recognized yet
  • A team that needs a structured go-to-market — not just more content or ads
  • An agency that wants to add recurring, scalable revenue streams to your model
  • Ready to stand out with decisive positioning your competitors can't easily copy

Companies I've Led Marketing

Achieve Product Market Fit

Hannon Hill

As the second hire, led marketing for a web content management portfolio that propelled Hannon Hill to Inc.'s 247th fastest-growing company in the US.

Turn Content Into Revenue

Sageworks

Set and led accounting products marketing strategy and implementation as a consultant. Now part of the Abrigo portfolio.

Increase Demand & Generate Leads

Therasim / WebMD

At Therasim (now WebMD), identified the most desirable prospect segments, positioned software to resonate with their needs, and launched multi-channel campaigns that moved targets from prospect to customer.

Ready to build a marketing system around your product?

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INSIGHTS

How to Validate Problems Worth Solving

Don't Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...