Fractional CMO · Positioning · Growth Systems

Your Product is Ready. Know How to Win its Market.

I build the positioning, pipeline systems, and AI-powered marketing that turn a good product into a predictable revenue machine — without the full-time CMO overhead.

Run the free Growth Gap Diagnostic See the 2-week audit

5x+

Revenue growth. Joined Hannon Hill as second hire and led marketing to an Inc. 247 Fastest-Growing ranking. As fractional CMO since 2011, helped dozens of clients hit 70–400+% growth.

72%

Win Rate Lift

36%

Pipeline Growth

55%

Recurring Rev ↑

15+

Years B2B SaaS

Companies include

Hannon Hill Sageworks WebMD Docebo Abnormal Security Thermo Fisher Scientific

This is for you

You'll get the most out of working together if…

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You have a product that's working, but pipeline is inconsistent or referral-dependent
✓
You need senior marketing leadership without the full-time CMO overhead
✓
You're losing deals to inferior products and don't fully understand why
✓
You want an operator who builds things, not a strategy deck that collects dust
✓
You're open to AI-native approaches that create a real speed advantage
✓
You're in healthcare IT, fintech, edtech, cybersecurity, or B2B SaaS

This is not for you

We're probably not the right fit if…

×
You want a consultant who validates what you're already doing
×
You're pre-revenue and still searching for product-market fit
×
You need someone to run paid ads in isolation, without positioning context
×
You want to move slowly — engagements are built for speed

Start with signal

Run the free diagnostic before you buy more marketing.

Pick the growth gap that feels most expensive right now. The result gives you a fast read on whether the next move is positioning, pipeline, AI visibility, or the full audit.

Positioning

Score buyer clarity, differentiation, proof, and feature-speak.

Pipeline

Map the funnel volume needed to hit your ARR target.

AI visibility

Find out whether AI engines cite or ignore your brand.

Paid next step

2-Week Growth Gap Audit

Two weeks to diagnose positioning, pipeline, AI visibility, revenue leaks, and your first 90 days of fixes.

starts at $5K

Book an audit fit call

What I do

Six ways we can work together

Engagements are scoped around your actual gaps, not a packaged retainer built for someone else's company.

2-Week Growth Gap Audit

Two weeks. Diagnose your positioning gaps, pipeline math, AI visibility, and demand system — before you spend another dollar guessing. The clearest picture of where revenue is leaking.

Entry Point 2 Weeks starts at $5K

Fractional CMO Retainer

Embedded senior marketing leadership — without the full-time overhead. Strategy, team direction, board-level reporting, and direct execution ownership in your market.

10–20 hrs/wk Strategy Leadership

Demand Generation

Build the pipeline system that makes revenue predictable. Positioning, channel strategy, and measurement — designed to compound over time, not spike and fade.

Pipeline Channels Attribution

AI Marketing & GEO Audit

Audit your brand's visibility in AI-generated answers. Covers citation gaps, GEO/AEO scoring, and a prioritized action plan to make your brand the answer AI gives your buyers.

AEO GEO AI Citations

Product Marketing & Positioning

Win-loss analysis, buyer research, competitive differentiation, and messaging frameworks that give your sales team language that actually closes deals — built on evidence, not opinions.

Messaging Competitive Enablement

Go-to-Market Strategy

Full GTM buildout: ICP definition, channel strategy, pricing input, launch planning, and funnel architecture. Designed to produce measurable outcomes in 90 days, not 12 months.

ICP Launch 90-Day Plan

AI-Native Marketing

The tools most CMOs are still learning — already deployed in client work.

Most marketing consultants talk about AI. I've built AI products. That means I bring them into client engagements as live advantages, not theoretical frameworks.

"We have AI too" is no longer a differentiator. I help you find the positioning angle that makes buyers choose you because of the outcome, not the technology stack.

Run the free diagnostic

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Smird Built by me

AI citation monitor and GEO/AEO auditor. Tracks how often and accurately your brand appears in ChatGPT, Perplexity, Gemini, and Claude — and identifies exactly what to fix.

⚡

Supermode Built by me

Productized AI agent service for SMBs. Automates repeatable marketing workflows so your team operates at 3× capacity with the same headcount.

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AI-Powered GTM Stack

From prospect research and personalization at scale to automated outreach and real-time competitive intelligence — every engagement runs on modern AI tooling, not legacy playbooks.

How it works

Five phases. No surprises.

Every engagement follows the same structure because the fundamentals don't change — only the variables do.

Mind Merge

Alignment on goals, current state, and success criteria. Working backward from your three-year target to map the inputs you need at each stage.

Problem Extraction

Validate the problem before you build the solution. Real prospect conversations to confirm opportunity size and willingness to pay.

Positioning Audit

Define your unique advantage. Persona definitions, messaging framework, and beachheads — including how you appear in AI-generated search results.

Engine Development

Channel prioritization, campaign architecture, AI-powered outreach. Parallel experiments tuned to your lifecycle stage so you learn without waiting.

Benchmarking

Quarterly review against minimum success criteria. What's improving, what's leaking, and the next experiment — stated as a testable hypothesis.

Go deeper into the method →

Proof of concept

Proof is in the pipeline.

A sample of what repositioning, smarter GTM, and better marketing architecture actually produce.

Hannon Hill — Web CMS

Inc. 247 Fastest-Growing

As the second hire, led positioning and marketing execution that turned a niche web content platform into one of Inc.'s 247 fastest-growing US companies — driven by 500% revenue growth.

Healthcare — Clinical SaaS

New Segment, 3× Funnel

Identified the most profitable prospect segments, repositioned clinical software to match their language, and built multi-channel campaigns that tripled qualified pipeline.

B2B SaaS — Win Rate

72% Win Rate Lift

Win-loss analysis identified the three objections killing deals. New battlecards, rewritten sales narratives, updated demo scripting. Win rate improved 72% in two quarters.

B2B SaaS — Demand Gen

36% Pipeline Growth

Rebuilt demand gen architecture: ICP re-definition, channel consolidation, messaging alignment, attribution modeling. 36% pipeline growth in the first six months.

55%

Average recurring revenue increase across multi-year engagements

"Scott doesn't come in with a pre-packaged playbook. He actually learns your business, figures out where the real leverage is, and goes after it. The results speak for themselves."

Fractional CMO Client — B2B SaaS, Healthcare IT

Full client history →

Thinking out loud

Insights

Why Your SaaS Keeps Losing Deals to Inferior Products

The buyer can't articulate why you're different — and that's your fault, not theirs.

What You Actually Get When You Hire a Fractional CMO (And What You Don't)

The fractional CMO market is full of people who are really good at looking like fractional CMOs. Here's how to tell the difference before you sign anything.

Your Best Prospects Are Asking AI About You Right Now. Here's What It's Saying.

B2B buyers are using ChatGPT, Perplexity, and Claude as their first research stop. Most SaaS brands are invisible in those answers.

All insights →

Start here

Turn the diagnostic into a plan.

Every serious engagement begins with the 2-Week Growth Gap Audit. Tell me about your product and where growth is stalling. I'll tell you whether the audit, a retainer, or something else makes the most sense.

2-Week Growth Gap Audit — 2 weeks, starts at $5K
Fractional CMO Retainer — ongoing embedded leadership
Demand Generation System — build the compounding pipeline