The Marketing Tactician Product Marketing for Product & AI Companies

Growth marketing for product companies

Your product is ready. Now build the market around it.

I help product companies — including AI companies where "we have AI too" is no longer a differentiator — sharpen their positioning, implement AI where it actually moves revenue, and build demand systems that compound.

Start with an audit See the method

Entry Point

AI Marketing Audit

Two weeks. Diagnose your positioning gaps, message clarity, and demand system — before you spend another dollar guessing.

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Ongoing Partnership

Fractional CMO Retainer

Embedded strategy and execution — without the full-time overhead. For product companies that need senior marketing leadership now.

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Revenue Growth

Demand Generation Systems

Build the pipeline that makes revenue predictable. Positioning, channels, and measurement — designed to compound over time.

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How it works

01

Diagnose

We find the real growth blocker — market fit, messaging clarity, or pipeline gaps — before prescribing anything. For AI products, this often means separating what's technically impressive from what buyers actually need.

02

Design

I build the positioning and marketing system matched to your product and buyers. For AI companies, that means finding the angle that goes beyond "AI-powered" to something competitors can't easily claim.

03

Execute

We launch, measure, and optimize until revenue becomes predictable — not dependent on luck, referrals, or whoever happens to be curious about AI this week.

I can help if you are:

  • A product company ready to end unpredictable, referral-dependent revenue
  • Building an AI product where "we use AI" is no longer a differentiator — and you need positioning that actually stands out
  • A product with real value the market hasn't fully recognized yet
  • A team that needs a structured go-to-market — not just more content or ads
  • An agency that wants to add recurring, scalable revenue streams to your model
  • Ready to stand out with decisive positioning your competitors can't easily copy

Companies I've Led Marketing

Achieve Product Market Fit

Hannon Hill

As the second hire, led marketing for a web content management portfolio that propelled Hannon Hill to Inc.'s 247th fastest-growing company in the US.

Turn Content Into Revenue

Sageworks

Set and led accounting products marketing strategy and implementation as a consultant. Now part of the Abrigo portfolio.

Increase Demand & Generate Leads

Therasim / WebMD

At Therasim (now WebMD), identified the most desirable prospect segments, positioned software to resonate with their needs, and launched multi-channel campaigns that moved targets from prospect to customer.

Ready to build a marketing system around your product?

Talk strategy

INSIGHTS

How to Validate Problems Worth Solving

Don't Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...