Fractional CMO · Positioning · Growth Systems
I build the positioning, pipeline systems, and AI-powered marketing that turn a good product into a predictable revenue machine — without the full-time CMO overhead.
This is for you
This is not for you
Start with signal
Pick the growth gap that feels most expensive right now. The result gives you a fast read on whether the next move is positioning, pipeline, AI visibility, or the full audit.
Score buyer clarity, differentiation, proof, and feature-speak.
02Map the funnel volume needed to hit your ARR target.
03Find out whether AI engines cite or ignore your brand.
Paid next step
4 weeks to surface your revenue leaks, align leadership on what AI can actually do today, and deliver a Custom Growth & AI Blueprint.
What I do
Engagements are scoped around your actual gaps, not a packaged retainer built for someone else's company.
4 weeks. Surface where revenue is leaking, align leadership on AI feasibility in a half-day workshop, and ship a Custom Growth & AI Blueprint your team can execute.
Embedded senior marketing leadership — without the full-time overhead. Strategy, team direction, board-level reporting, and direct execution ownership in your market.
Build the pipeline system that makes revenue predictable. Positioning, channel strategy, and measurement — designed to compound over time, not spike and fade.
Audit your brand's visibility in AI-generated answers. Covers citation gaps, GEO/AEO scoring, and a prioritized action plan to make your brand the answer AI gives your buyers.
Win-loss analysis, buyer research, competitive differentiation, and messaging frameworks that give your sales team language that actually closes deals — built on evidence, not opinions.
Full GTM buildout: ICP definition, channel strategy, pricing input, launch planning, and funnel architecture. Designed to produce measurable outcomes in 90 days, not 12 months.
AI-Native Marketing
Most marketing consultants talk about AI. I've built AI products. That means I bring them into client engagements as live advantages, not theoretical frameworks.
"We have AI too" is no longer a differentiator. I help you find the positioning angle that makes buyers choose you because of the outcome, not the technology stack.
Book a free assessment callHow it works
Every engagement follows the same structure because the fundamentals don't change — only the variables do.
Alignment on goals, current state, and success criteria. Working backward from your three-year target to map the inputs you need at each stage.
Validate the problem before you build the solution. Real prospect conversations to confirm opportunity size and willingness to pay.
Define your unique advantage. Persona definitions, messaging framework, and beachheads — including how you appear in AI-generated search results.
Channel prioritization, campaign architecture, AI-powered outreach. Parallel experiments tuned to your lifecycle stage so you learn without waiting.
Quarterly review against minimum success criteria. What's improving, what's leaking, and the next experiment — stated as a testable hypothesis.
Proof of concept
A sample of what repositioning, smarter GTM, and better marketing architecture actually produce.
"Scott doesn't come in with a pre-packaged playbook. He actually learns your business, figures out where the real leverage is, and goes after it. The results speak for themselves."Fractional CMO Client — B2B SaaS, Healthcare IT
Thinking out loud
Most marketing consulting fails at the handoff. The deck goes in a Drive folder and nothing ships. Here is the embedded model I borrowed from Forward Deployed Engineers, and how it works for clients.
Opinionated, named-names take on which marketing growth tools actually survive the AI wave in social, email, marketing automation, demand gen, content, and local. Plus which categories get largely eaten.
The buyer can't articulate why you're different — and that's your fault, not theirs.
Start here
20 minutes. You leave with an initial read on where growth is stalling and recommendations you can act on — whether or not we ever work together. From there, the paths are:
Thanks — I'll be in touch shortly.
Something went wrong — try again or use the contact page.