This is done through product marketing that starts with problem extraction, market analysis, solution advisement, and tactical implementation of marketing and sales engines.
Accelerate your Growth
I can help if you are:
- An agency interested in ending the 'feast or famine' nature of consulting work.
- Interested in marketing a software-as-a-service
- A product company that needs a more reliable stream income
- Ready to systemize your product marketing for long-term success
- Eager to increase the number of targeted leads to your website and convert more of them into customers
- Future-forward-thinking organizations ready to adopt new strategies and AI to grow their business.
- Seeking to increase the lifetime value of your customer base
- Willing to stand out from your competitors with decisive positioning
- Able to apply unique marketing tactics before they become mainstream
- Hungry to achieve more predictable revenue faster with less price resistance
SaaS Companies I've Led Marketing
Achieve Product Market Fit
As the second hire, led marketing for web content management software portfolio that propelled Hannon Hill to Inc.'s 247th fastest growing company in the US.
Turn Content Into Revenue
Set and led accounting products marketing strategy and implementation as a consultant. Now part of Abrigo portfolio.
Increase Demand and Generate Leads
At Therasim (now WebMD), set marketing strategy that identified the most desirable prospect segments, positioned software to resonate with segment needs, and oversaw multi-channel campaigns to acquire and nurture prospects into customers.
INSIGHTS
Product Marketing Principles To Stand Out in Seas of Gray
The "gray" market isn't just a challenge; it's where the real marketing magic begins. Think of it not as a sea of sameness, but as your canvas, waiting for that stroke of genius...
How to Validate Problems Worth Solving
Don’t Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...
Graphic Guide To "What You Should Do With Your Life"
Hint: Marry your passion, skill set and what people want. Do you agree?
The Secret Weapon To Sizing Up Your Target Market
Pivoting your product to better meet the needs of you target customer is key, but before you do this, shouldn't you know whether that target customer's market is the most attrac...
Effective Marketing Email From AwayFind
Image by Frank Gruber via Flickr From time to time there are interesting SaaS marketing efforts that I land in my inbox. One such example comes from AwayFind . In case you aren'...
SMART Metrics
Image via Wikipedia When dealing with data, be smart. Apply a SMART dashboard to your metrics and data analysis efforts. Much like SMART goals , SMART metrics ensure you measure...