Hi, I’m Scott Harris and I love creating and marketing awesome products.
My experience is mostly entrepreneurial. From founding and operating a summer storage and shipping company (now part of CollegeBoxes) in college to directing the marketing activities of web content management software company that landed in the Inc. 500’s fastest-growing companies and launching a charitable shopping website (now part of OfferAll), I’ve always enjoyed the speed and excitement of startup companies.
My strategic marketing experience consulting for companies spans the software, technology, e-commerce, education, banking/credit union, technology, healthcare, and consulting industries.
I love product marketing and have expertise in finding problem-solution fit, product-market fit, and scaling companies through refined positioning, messaging, and integrating digital marketing channels, sales enablement, email marketing, content strategy, marketing automation, demand generation, guerilla marketing, and lean/agile marketing.
My specialty is product marketing of SaaS products. View products I’ve created and marketed.
Some platforms I implement and consult on include: marketing automation/email providers (MailChimp, Pardot, ActOn, HubSpot, SharpSpring, NetSuite, ConstantContact, Marketo), CRMs (Salesforce, SugarCRM, MS Dynamics, PipeDrive), Paid Media (Google, LinkedIn, Facebook, Twitter, Pinterest, Reddit), Google Analytics and Content Management Software.
In the fall, you may hear me on ESPN radio talking about college football for College Football Observer. By blogging, I’m putting into words my learnings and sharing them along with other ideas and ways to use technology and marketing tactics to your advantage. I hope what you find here is useful in your work. Enjoy!
Need strategic or tactical marketing services or advice for your SaaS product? Get in touch through the form below.