July 7, 2026
AI citations are weather, not real estate
Semrush found ChatGPT keeps only a quarter of its cited sources when it reasons harder. That breaks how most growth teams are chasing AI visibility.
The Growth Brief
Every Tuesday: one argument worth having and 5-8 links worth a tactician's time. Written for growth and product marketers who ship.
The email edition is launching soon. Until then, every edition lives right here, and the weekly conversation happens on LinkedIn.
July 7, 2026
Semrush found ChatGPT keeps only a quarter of its cited sources when it reasons harder. That breaks how most growth teams are chasing AI visibility.