The Growth Brief
Every Tuesday: one argument worth having and 5-8 links worth a tactician's time. Written for growth and product marketers who ship.
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September 17, 2026
Orbit Media surveyed 1,042 content marketers: 92.4% now use AI, the average post takes 50 minutes less to produce, and the share reporting strong results fell to a twelve-year low of 13.9%.
September 8, 2026
A Journal of Marketing Research study of two Texas bag policies found the shorter, sharper one faded in 13 months while the five-year one never reversed. Your "temporary" discount has the same clock running.
September 1, 2026
How to filter for the right AI tool.
August 24, 2026
ServiceTitan gave a nine-year integration partner 30 days' notice once AI agents let that partner start selling what ServiceTitan sells: a lease clause every tactician's growth channel is quietly running under.
August 18, 2026
GrowthSpree tracked $14.2 million in ad spend to closed-won revenue and found click-through rate correlates to pipeline at 0.18. The problem isn't the metric. It's that you wired your optimization loop to it.
August 11, 2026
Your AI rollout sped up the one leg of production that was already fast. The delays live at the handoff, and that's where the fix is too.
August 4, 2026
A new study found AI search picks familiar brands 3.2 times more often than unfamiliar ones, which means your AEO plan needs more fame-building, not just more schema.
July 28, 2026
Sometimes it's bad data that ruins a launch. If your list has the hygiene of a gas station bathroom, old emails, no verification, dead contacts, your email launch will flop no matter how good the copy is.
July 21, 2026
Meta launched agents that keep customers off your site the same week Google swore AI search still sends billions of clicks. What's a marketer to do?
July 14, 2026
A PMM got scolded for touching the homepage. The scolding is the problem: AI is merging marketing's specialist roles back into one job.
July 7, 2026
Semrush found ChatGPT keeps only a quarter of its cited sources when it reasons harder. That breaks how most growth teams are chasing AI visibility.