The Marketing Tactician Product Marketing for Agencies, SaaS & Product Teams

The Marketing Tactician

Companies I've Worked With

Product Companies I've Started

  • GivingPal
GivingPal - Acquired in 2014 by OfferAll. GivingPal was a charitable shopping, wish list, and event registry site earning monetary and gift donations for nonprofit organizations.
  • LeadSugar
LeadSugar keeps freelancers and agencies booked solid by delivering qualified 'work from anywhere' projects every day with the info needed to win them.
  • College Football Observer
  • College Football Observer
College Football Observer (CFO) - Launched in 2009, CFO aggregates of all things college football. I grew it organically to 85k+ Facebook fans and 10k+ Twitter followers.
  • EagleBoxes / CollegeBoxes
EagleBoxes - At Emory University, I started a summer storage and shipping company. EagleBoxes became part of CollegeBoxes and is now owned by U-Haul.

SaaS Companies I've Led Marketing

    • Hannon Hill
    Hannon Hill - As second hire, led marketing for web content management software portfolio that helped propel Hannon Hill to Inc.’s 247th fastest growing company in the US.
    • Sageworks
    Sageworks - Set and led accounting products marketing strategy and implementation as consultant. Now part of the Abrigo portfolio.
    • Therasim
    Therasim (now WebMD) - Set marketing strategy that identified the most desirable prospect segments, positioned software to resonate with segment needs, and oversaw the team that launched multi-channel campaigns to acquire and nurture target prospects into customers.

    Product Companies I've Worked With

    • Nuvue
      Nuvue - Presentation Software
    • webuild
      webuild
    • ClearFunction
      ClearFunction
    • Clear Function
      Clear Function
    • Nuvue
      Nuvue
    • Clear Function
      Clear Function

    Financial Companies I've Worked With

    • CommunityAmerica Credit Union
      CommunityAmerica Credit Union
    • SNB
      SNB
    • Lima One Capital
      Lima One Capital
    • DGI / CU Grow
      DGI (formerly CU Grow)

    Healthcare Companies I've Worked With

    • Blue Cross Blue Shield of North Carolina
    Blue Cross Blue Shield of North Carolina
    • CIBA Vision
    CIBA Vision (Formerly Novartis)
    • PPD
    PPD
    • FOX Rehabilitation
      Fox Rehab
    • Maricich Healthcare
      Maricich Healthcare
    • BioDuro
      BioDuro (rebrand at PPD)

    List of Companies I've Worked With

    • Sageworks
      Sageworks
    • BrandActive
      BrandActive
    • Trane
      Trane and CALMAC
    • SNB
      SNB
    • CommunityAmerica Credit Union
      CommunityAmerica Credit Union
    • DGI / CU Grow
      CU Grow (now DGI)
    • Lima One Capital
      Lima One Capital
    • FOX Rehabilitation
      Fox Rehab
    • Porter Novelli
      Porter Novelli
    • Standard Process
      Standard Process
    • New Kind
      New Kind
    • USAI Lighting
      USAI Lighting
    • WebEnertia
      WebEnertia
    • Access Event Solutions
      Access Event Solutions
    • brightspot strategy
      brightspot strategy
    • Pet Sitters International
      Pet Sitters International
    • Myrias Media
      Myrias Media
    • Maricich Healthcare
      Maricich Healthcare
    • Forever Labs
      Forever Labs
    • Clifford Power
      Clifford Power
    • Littlefield Agency
      Littlefield Agency
    • EHY
      EHY
    • Woodruff
      Woodruff
    • MOWE
      MOWE
    • Neato
      Neato
    • RedFlash
      RedFlash
    • COSMIC
      COSMIC
    • Kennedy Global
      Kennedy Global
    • JTSA
      JTSA
    • Lindsay Corp
      Lindsay Corp
    • Netvlies
      Netvlies
    • Pure Branding
      Pure Branding
    • Cone
      Cone
    • Predictive Media
      Predictive Media
    • Backpack Interactive
      Backpack Interactive
    • Therasim
      Therasim
    • Marcel Digital
      Marcel Digital
    • CandleScience
      CandleScience
    • CIBA Vision
      CIBA Vision (now Alcon)
    • RISE Engineering
      RISE Engineering
    • ALL4
      ALL4
    • Clear on Black
      Clear on Black

    Want to level up your marketing? I also offer a Quick Start package that will allow you to jumpstart your marketing with email marketing efforts. This includes setting up your email marketing technology stack to ensure deliverability and good inbox placement, list curation and cleansing, and basic design templates to get you started. Get in touch to get started.

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