The Marketing Tactician

Marketing Method for Product & AI Companies

A five-phase engagement for companies with a product worth marketing and a market worth winning. Not a pre-packaged retainer. Not a strategy deck that collects dust.

Start with an audit See the method

Inc. 247

Fastest-Growing US Company

72%

Win Rate Lift

36%

Pipeline Growth

55%

Recurring Revenue Increase

Consulting engagements fail for a predictable reason: they start with outputs instead of diagnosis. A deliverable gets scoped before anyone agrees on what success actually looks like. Every engagement here opens with a clear-eyed download of where you are — positioning, pipeline, product lifecycle stage — and a shared agreement on where you're going before we touch anything.

The research that used to take weeks now runs in days. ICP synthesis from call transcripts and review sites. Competitive positioning pulled from live data, not quarterly gut checks. Buyer intent signals that tell you who's in-market right now. That speed advantage compounds through every phase of the method — and it's one of the reasons the results tend to come faster than clients expect.

What I do

Six ways we can work together

Engagements are scoped around your actual gaps, not a packaged retainer built for someone else's company.

Marketing Audit

Two weeks. Diagnose your positioning gaps, message clarity, and demand system — before you spend another dollar guessing. The clearest picture of where your revenue is leaking.

Entry Point 2 Weeks Positioning

Fractional CMO Retainer

Embedded senior marketing leadership — without the full-time overhead. Strategy, team direction, board-level reporting, and direct execution ownership in your market.

10–20 hrs/wk Strategy Leadership

Demand Generation

Build the pipeline system that makes revenue predictable. Positioning, channel strategy, and measurement — designed to compound over time, not spike and fade.

Pipeline Channels Attribution

AI Marketing & GEO Audit

Audit your brand's visibility in AI-generated answers. Covers citation gaps, GEO/AEO scoring, and a prioritized action plan to make your brand the answer AI gives your buyers.

AEO GEO AI Citations

Product Marketing & Positioning

Win-loss analysis, buyer research, competitive differentiation, and messaging frameworks that give your sales team language that actually closes deals — built on evidence, not opinions.

Messaging Competitive Enablement

Go-to-Market Strategy

Full GTM buildout: ICP definition, channel strategy, pricing input, launch planning, and funnel architecture. Designed to produce measurable outcomes in 90 days, not 12 months.

ICP Launch 90-Day Plan

Most engagements begin with the Marketing Audit — two weeks, concrete deliverables, and a clear picture of where the real leverage is before we spend anything.

How it works

Five phases. No surprises.

Every engagement follows the same structure because the fundamentals don't change — only the variables do.

Mind Merge

Alignment on goals, current state, and success criteria. Working backward from your three-year target, we map the lead, user, and customer inputs needed to get there — across product-solution fit, product-market fit, and scale.

Problem Extraction

Validate the problem before you build the solution. We dig into the problem space with real prospects to confirm the opportunity size, the cost of the problem, and whether the market will pay for what you've built.

Positioning Audit

Define your unique advantage and who you're talking to. Persona definitions, a messaging framework, beachheads for testing product-market fit — including how your product appears in AI-generated search results.

Engine Development

Channel prioritization, campaign architecture, content strategy, and AI-powered outreach — tuned to your lifecycle stage. Parallel experiments so you learn faster and don't wait for one bet to pay off.

Benchmarking

Quarterly review against minimum success criteria. What's improving, what's leaking, what to double down on next quarter. Early learning turned into predictable, compounding revenue.

AI-Native Method

AI isn't a deliverable. It's how the work gets done faster.

Most marketing engagements still treat AI as a bolt-on. In this method, AI tools are woven into every phase — not to replace discovery, but to compress it.

The 36% pipeline growth and 72% win rate results from recent engagements were driven in part by AI agent armies handling prospect research, list enrichment, and personalization at scale — not manual guesswork. ICP synthesis that used to require three weeks of interviews now runs as a multi-source analysis in days, pulling from call transcripts, review sites, and competitor content and surfacing sharper signal. GEO and AEO monitoring catches where your brand is missing from AI-generated answers before your buyers notice you're not on the shortlist. And marketing workflow automation means a lean team operates at the capacity of one that's three times larger.

Start with an audit

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Smird Built by me

AI citation monitor and GEO/AEO auditor. Tracks how often and accurately your brand appears in ChatGPT, Perplexity, Gemini, and Claude — and identifies exactly what to fix.

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Supermode Built by me

Productized AI agent service for SMBs. Automates repeatable marketing workflows so your team operates at 3× capacity with the same headcount.

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AI-Powered GTM Stack

From prospect research and personalization at scale to automated outreach and real-time competitive intelligence — every engagement runs on modern AI tooling, not legacy playbooks.

Proof of concept

The method in action.

Mini case studies — specific tactics, real metrics, no filler.

Hannon Hill — Web CMS

Inc. 247 Fastest-Growing

CMO from nearly the start. Identified the ideal SMB and higher ed ICP, built the GTM from scratch — positioning, competitive research, tradeshows, PR, digital marketing. Revenue grew 500%. Alexa ranking improved from 558,000 to 33,000. Made Inc.'s list of the 247 fastest-growing US companies.

B2B Product — Productized Lead Service

400% Revenue Growth (Yr 3)

Two years in, growth had stalled. Customer development surfaced a positioning miss. Repositioned the offer, rewrote the messaging, adjusted pricing, and updated the feature set to match what the market actually valued. Revenue grew 400% in year three.

B2B SaaS — Win Rate & Pipeline

72% Win Rate · 36% Pipeline

Win-loss analysis surfaced three objections killing deals. Rebuilt battlecards, rewrote the sales narrative, updated demo scripting — win rate up 72% in two quarters. Simultaneously rebuilt demand gen: ICP re-definition, channel consolidation, messaging alignment — 36% more pipeline in six months.

Therasim / WebMD — Clinical SaaS

2× Email Open Rate · 68% Landing CVR

Built integrated digital marketing programs for clinical simulation buyers. More than doubled email open rates. Converted 68% of landing page visitors to webinar signups. Grew website engagement 24%. The work supported acquisition by WebMD.

55%

Average recurring revenue increase across multi-year engagements

"Scott doesn't come in with a pre-packaged playbook. He actually learns your business, figures out where the real leverage is, and goes after it. The results speak for themselves."

Fractional CMO Client — B2B SaaS, Healthcare IT

Full client history →

Ready to find where your product's growth is stalling? Most engagements begin with a two-week audit — clear positioning deliverables and a rank-ordered action plan before anything else.

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