About You | The Marketing Tactician

You're running an agency and tired of living deal to deal. The work is good and clients are happy - but the pipeline is unpredictable and business development feels like starting from scratch every quarter. You need sharper positioning and a demand system that fills the top of the funnel without depending on referrals or cold outreach alone.
You're marketing a SaaS product and can't crack consistent growth. You've got a product people like once they use it, but getting the right people to notice - and converting them - is harder than it should be. You need someone who's been inside SaaS companies and knows how to build the messaging, the funnel, and the growth engine, not just run campaigns.
You lead a product company with real traction but unpredictable revenue. Good months happen, but you can't explain why or repeat them on demand. You're ready to build something more systematic - positioning that resonates, AI-assisted demand generation, and a growth model you can actually plan around.
Your marketing works when someone's paying close attention to it. The problem is it shouldn't require that. You're past the scrappy stage and need marketing systems that produce consistently - with the right automation, the right content cadence, and the right signals guiding decisions.
You're getting traffic but it's not converting the way it should. Your site exists, your ads run, but the leads aren't qualified and the close rate is frustrating. You need someone who can identify where the breakdown is - whether it's targeting, messaging, or the offer itself - and fix it at the root.
You know AI is changing marketing and you don't want to be behind. You're not looking for hype - you want practical, specific ways to use AI to do more with the team you have. Content, targeting, research, personalization - you want to apply it before your competitors figure out where the leverage is.
You're acquiring customers but not getting enough value from them over time. Retention, expansion, and referral feel like afterthoughts. You're ready to build the post-sale experience that turns customers into repeat buyers and advocates - and to do it in a way that compounds.
You're in a crowded market and starting to sound like everyone else. The features are similar, the messaging has drifted toward the middle, and pricing conversations are harder than they need to be. You need decisive positioning - the kind that makes the right buyer feel like you're the only option.
You want to move on tactics before they go mainstream. You've watched competitors catch up every time you find something that works. You need a partner who stays ahead of what's emerging - in AI, in distribution, in positioning - and can help you apply it while the window for outsized returns is still open.
You're tired of competing on price. The discounting is a symptom. The real problem is that your positioning isn't strong enough to justify the number, your sales process doesn't build enough conviction, and your marketing isn't attracting buyers who already want what you have. That's fixable - and it starts upstream.

If more than one of these hits close to home, we should talk.

Companies I've Worked With

Across agencies, SaaS companies, financial institutions, healthcare organizations, and product teams - a cross-section of the companies I've helped grow.

Companies I've Started

GivingPal - Acquired in 2014 by OfferAll. A charitable shopping, wish list, and event registry site earning monetary and gift donations for nonprofits.

LeadSugar - Keeps freelancers and agencies booked solid by delivering qualified work-from-anywhere projects every day.

College Football Observer - Launched in 2009. Grew organically to 85k+ Facebook fans and 10k+ Twitter followers.

EagleBoxes - Started at Emory University, became part of CollegeBoxes, now owned by U-Haul.

MintyWebsites - Done-for-you website design and development for small businesses looking to grow online without the agency markup.

SuperMode - Helping creators, coaches, and consultants build and monetize engaged online communities.

Smird - Smart, simple reputation and review management for local businesses that care about what customers are saying.

SaaS Companies I've Led Marketing

Achieve Product Market Fit

As second hire, led marketing for web content management software that propelled Hannon Hill to Inc.'s 247th fastest growing company in the US.

Turn Content Into Revenue

Set and led accounting products marketing strategy and implementation as consultant. Now part of the Abrigo portfolio.

Increase Demand and Generate Leads

At Therasim (now WebMD), identified the most desirable prospect segments, positioned software to resonate, and launched multi-channel campaigns to acquire customers.