How to Validate Problems Worth Solving
Don’t Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...
Category
Sales
Customizing Sales Calls to Fit Regional Culture
Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized ap...
Successful Selling
In a recent visit to Tallahassee, FL, I spoke with my Dad about how he's been able to reverse the trend of higher vacancy rates for the rental properties he owns. About 3 years...
Why Customers Buy
Success awaits startups who's employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
Influencer Marketing for B2B Sales
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get star...
Network to Give in Order to Get
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are...
Technology Marketers Should Follow Digg's Lead
Marketers of software and technology products and services should take note of Digg's new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool...
Delicious Bookmarks of the Week
10 Small Business Lead Nurturing Tools 10 reviews of some old and new lead nurturing tools geared for small business. Dilbert on Flirting in a Recession For some, the recession...
Why Negative Online Reviews are Good
When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products. For many years, companies avoided...