Don’t Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn’t. However, if you aren’t the target market you are serving, you may assume a solution is needed before the problem is defined. Before you try to solve a problem, make… Continue reading How to Validate Problems Worth Solving
Customizing Sales Calls to Fit Regional Culture
Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized approach for each region to improve its effectiveness. Reduce headaches and improve your cold calling hit rate by addressing companies with their regional culture in mind. Let’s take a look… Continue reading Customizing Sales Calls to Fit Regional Culture
In a recent visit to Tallahassee, FL, I spoke with my Dad about how he’s been able to reverse the trend of higher vacancy rates for the rental properties he owns. About 3 years ago, my father hired a rental management company to rent and manage his rental properties. At that time, his average vacancy… Continue reading Successful Selling
Why Customers Buy
Success awaits startups who’s employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
Influencer Marketing for B2B Sales
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.
Network to Give in Order to Get
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event. It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the reality… Continue reading Network to Give in Order to Get
Technology Marketers Should Follow Digg's Lead
Marketers of software and technology products and services should take note of Digg’s new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool in action.
Delicious Bookmarks of the Week
10 Small Business Lead Nurturing Tools 10 reviews of some old and new lead nurturing tools geared for small business. Dilbert on Flirting in a Recession For some, the recession has it’s upside! Social Patterns I’m a big fan of patterned reasoning and Gestalt theory. This site is an interesting wiki around designing social interaction… Continue reading Delicious Bookmarks of the Week
Why Negative Online Reviews are Good
When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products. For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason. How could they these mediums, monitor them all,… Continue reading Why Negative Online Reviews are Good