Branding With Reputation Management

In some organizations, branding is a bad word.  If your company needs marketing to prove their branding efforts and you find yourself fighting the view that marketing is only synonymous with advertising, listen up.  While branding may include marketing managing advertising, it is so much more than that. Branding delivers value across the company and… Continue reading Branding With Reputation Management

Marketing Sync

Marketing messages and branding efforts for your products and services need to be in sync with your business. If you promote the sizzle without serving the steak, no amount of marketing will overcome the negative perception your brand will engender in the minds of customers who’ve experienced a reality without any red meat. Be honest… Continue reading Marketing Sync

Why Negative Online Reviews are Good

When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products.  For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason.  How could they these mediums, monitor them all,… Continue reading Why Negative Online Reviews are Good

Winning Brands in Uncertain Times

As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times.  In uncertain times, what type of products do you find solace in? The products and brands that are winners to me are inexpensive… Continue reading Winning Brands in Uncertain Times