In some organizations, branding is a bad word. If your company needs marketing to prove their branding efforts and you find yourself fighting the view that marketing is only synonymous with advertising, listen up. While branding may include marketing managing advertising, it is so much more than that. Branding delivers value across the company and… Continue reading Branding With Reputation Management
Twitter is not just a place to share news and update followers on what’s happening. The most successful Twitterers use the platform to engage people and carry out other useful tasks. Here are my top ten ways you can use Twitter to your advantage: 1. Keep up with your Customers – Knowing your customers interests… Continue reading Top Ten Twitter Tips
Five nuggets from the Internet Summit in Raleigh, NC.
Marketing messages and branding efforts for your products and services need to be in sync with your business. If you promote the sizzle without serving the steak, no amount of marketing will overcome the negative perception your brand will engender in the minds of customers who’ve experienced a reality without any red meat. Be honest… Continue reading Marketing Sync
Is Apple Evil? After seeing there battle with Microsoft and others and my recent experience at the Apple Store where I learned Apple has stopped selling it’s category-changing iPhone 3GS, I think Apple has shown it’s true colors.
Sephora’s Earth Day Marketing Scores with Facebook’s Gift Shop.
When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products. For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason. How could they these mediums, monitor them all,… Continue reading Why Negative Online Reviews are Good
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In uncertain times, what type of products do you find solace in? The products and brands that are winners to me are inexpensive… Continue reading Winning Brands in Uncertain Times
The commercial winners & losers of Super Bowl XLIII.
Super Bowl offers new advertisers a chance to shine.