For the 43rd time, two teams will square off in the National Football League’s Super Bowl – which means it’s time for 2-litter Coca-Colas and bowls of Doritos and Planters nuts, Pizza from Dominos, and wings lathered in your favorite sauces!
While many longstanding Super Bowl advertisers like FedEx have pulled out this year, there still will be plenty to talk about this year. In particular, it will be interesting to see some of the newcomers that fill the open time. While Cash4Gold.com may not interest you that much, at least it may provide some much needed humor given the tumultuous times. Plus Hulu, the video service I’ve praised before, has a secretive spot this year. Pedigree is also new to the frey with their Super Bowl ad below:
The obvious choice for the most fruitful campaigns are CareerBuilder.com and Monster. I’m guessing many people will jump onto these career services websites to scope out jobs with layoffs spreading across the country.
On the football field I’m picking the underdog Arizona Cardinals to prevail over the Pittsburgh Steelers. Later this week I’ll share my winners and losers from the advertising field. In the meantime, enjoy the game and happy ad watching!