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Most marketing consulting fails at the handoff. The deck goes in a Drive folder and nothing ships. Here is the embedded model I borrowed from Forward Deployed Engineers, and how it works for clients.
Opinionated, named-names take on which marketing growth tools actually survive the AI wave in social, email, marketing automation, demand gen, content, and local. Plus which categories get largely eaten.
The buyer can't articulate why you're different — and that's your fault, not theirs.
B2B buyers are using ChatGPT, Perplexity, and Claude as their first research stop. Most SaaS brands are invisible in those answers.
Don’t Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...
Pivoting your product to better meet the needs of you target customer is key, but before you do this, shouldn't you know whether that target customer's market is the most attrac...
"Think Smart, think S-Mart! (this is an Asian Market Store in my area) Many of us know and practice SMART goals. I really like SMART goals. For one, they provide structure...
As an entrepreneur, you live, breath, eat, and dream your business. You know your industry better than anyone else and are an expert in your field. Knowledge is power, but it ca...
It's Super Bowl Sunday!! A time when advertising comes into focus. This year, however, I'm thinking less about the commercials and more about event marketing around Super Bowl X...
P&G's recent backlash for shipping a "new and improved" version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency. Social media has ampl...
As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service str...
Companies that spot trends early on and transform their business focus at the right time are in the minority. Why do some companies have blinders on when assessing trends? A com...
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
Solve problems like you would appreciate a painting by Monet.
Image by Getty Images via Daylife Yes. Apple is evil. That's right I said it. Despite its cult of worshipers, Apple is the new Microsoft, or better yet, the embodiment of the mo...
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get star...
The main principle behind successful Improv fosters creativity. Embrace this principle when brainstorming and unleash your creativity!
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to mak...
Sharing startup ideas improves your chances of success by giving you valuable feedback, connections, accountablity, and a reality check you need for your concept to succeed.
10 Small Business Lead Nurturing Tools 10 reviews of some old and new lead nurturing tools geared for small business. Dilbert on Flirting in a Recession For some, the recession...
Should marketers consider marketing to customers with strong political or religious viewpoints?
Winning marketing lessons for entrepreneurs learned from Cinderella teams of March Madness.
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In...
Opportunity exists in the economic downturn.
I've been blogging off and on about various subjects ranging from college football to marketing for about 4 years now. I've tried many of the blogging services and recentl...