Why Your SaaS Keeps Losing Deals to Inferior Products
The buyer can't articulate why you're different — and that's your fault, not theirs.
Category
Strategy
Your Best Prospects Are Asking AI About You Right Now. Here's What It's Saying.
B2B buyers are using ChatGPT, Perplexity, and Claude as their first research stop. Most SaaS brands are invisible in those answers.
Eight Steps to Creating Viral Content
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to mak...
Avoid Enemies of Change
Companies that spot trends early on and transform their business focus at the right time are in the minority. Why do some companies have blinders on when assessing trends? A com...
Curse of Knowledge
As an entrepreneur, you live, breath, eat, and dream your business. You know your industry better than anyone else and are an expert in your field. Knowledge is power, but it ca...
Delicious Bookmarks of the Week
10 Small Business Lead Nurturing Tools 10 reviews of some old and new lead nurturing tools geared for small business. Dilbert on Flirting in a Recession For some, the recession...
Differentiating With Customer Service
As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service str...
Dream Big, Narrow Your Focus
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
Five SMART Goal Setting Tips
"Think Smart, think S-Mart! (this is an Asian Market Store in my area) Many of us know and practice SMART goals. I really like SMART goals. For one, they provide structure...
How to Validate Problems Worth Solving
Don’t Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...
Influencer Marketing for B2B Sales
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get star...
Is Apple Evil? Part Two
Image by Getty Images via Daylife Yes. Apple is evil. That's right I said it. Despite its cult of worshipers, Apple is the new Microsoft, or better yet, the embodiment of the mo...
Opportunity Abounds in Depressed Economy
Opportunity exists in the economic downturn.
Political and Religious Marketing
Should marketers consider marketing to customers with strong political or religious viewpoints?
Problem Solving With Monet
Solve problems like you would appreciate a painting by Monet.
Startup Marketing Lessons from Cinderellas of March Madness
Winning marketing lessons for entrepreneurs learned from Cinderella teams of March Madness.
Super Bowl Event Marketing
It's Super Bowl Sunday!! A time when advertising comes into focus. This year, however, I'm thinking less about the commercials and more about event marketing around Super Bowl X...
The Secret Weapon To Sizing Up Your Target Market
Pivoting your product to better meet the needs of you target customer is key, but before you do this, shouldn't you know whether that target customer's market is the most attrac...
Transparency in Your Business
P&G's recent backlash for shipping a "new and improved" version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency. Social media has ampl...
Unleash Your Creativity Through Improv
The main principle behind successful Improv fosters creativity. Embrace this principle when brainstorming and unleash your creativity!
Why I Blog and You Should Too
I've been blogging off and on about various subjects ranging from college football to marketing for about 4 years now. I've tried many of the blogging services and recentl...
Why Sharing Your Startup Idea Improves Chances for Success
Sharing startup ideas improves your chances of success by giving you valuable feedback, connections, accountablity, and a reality check you need for your concept to succeed.
Winning Brands in Uncertain Times
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In...