Image by Getty Images via Daylife Yes. Apple is evil. That’s right I said it. Despite its cult of worshipers, Apple is the new Microsoft, or better yet, the embodiment of the monopolistic enterprise their 1984 commercial mobilized us against. It’s hard truth for me to come to grips with because Apple still makes great… Continue reading Is Apple Evil? Part Two
Category: Strategy
Influencer Marketing for B2B Sales
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.
Unleash Your Creativity Through Improv
The main principle behind successful Improv fosters creativity. Embrace this principle when brainstorming and unleash your creativity!
Eight Steps to Creating Viral Content
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to make your content viral. 1) Find an interested audience. For content to become viral, an interested audience must be able to find it. Social… Continue reading Eight Steps to Creating Viral Content
Why Sharing Your Startup Idea Improves Chances for Success
Sharing startup ideas improves your chances of success by giving you valuable feedback, connections, accountablity, and a reality check you need for your concept to succeed.
Delicious Bookmarks of the Week
10 Small Business Lead Nurturing Tools 10 reviews of some old and new lead nurturing tools geared for small business. Dilbert on Flirting in a Recession For some, the recession has it’s upside! Social Patterns I’m a big fan of patterned reasoning and Gestalt theory. This site is an interesting wiki around designing social interaction… Continue reading Delicious Bookmarks of the Week
Political and Religious Marketing
Should marketers consider marketing to customers with strong political or religious viewpoints?
Startup Marketing Lessons from Cinderellas of March Madness
Winning marketing lessons for entrepreneurs learned from Cinderella teams of March Madness.
Winning Brands in Uncertain Times
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In uncertain times, what type of products do you find solace in? The products and brands that are winners to me are inexpensive… Continue reading Winning Brands in Uncertain Times
Opportunity Abounds in Depressed Economy
Opportunity exists in the economic downturn.