When dealing with data, be smart. Apply a SMART dashboard to your metrics and data analysis efforts. Much like SMART goals, SMART metrics ensure you measure the right data and that it is actionable. When looking at web analytics and marketing campaigns I define my SMART metrics as: Specific – To be useful, data needs… Continue reading SMART Metrics
Tag: Business
Addressing Change
There are few constants in this world. However, change is one constant you can count on. How you perceive and address change impacts many things in your life. From a business perspective, the hyper-competitive, information at your fingertips competitive environment we live in continues to push changes in your industry. With new technologies and trends… Continue reading Addressing Change
Transform Time With Focus
Growing up, my dad would often talk to me about time management. His advice boiled down to making the most of your time and this was expressed in multiple ways, including: Making sure you have everything you need for the day (e.g. – notes, directions, planner) Working with the right people to accomplish a task… Continue reading Transform Time With Focus
Last Minute Tax Tools
Tax tools and services can help ease the stress of tax season. The following are a few tools you might find useful in your tax preparations and the financial management of your business. Teaspiller – Need last-minute tax advice? Find an IRS and CPA certified accountant to answer your questions quickly – either by phone… Continue reading Last Minute Tax Tools
Tax Season Marketing
Taxes stink! Figuring out what to deduct, for how much and when is a real pain. If you are as frustrated as me during tax season, surely many of the clients you serve have the same feelings toward this time of year. Embrace this tax season opportunity and show empathy (along with helpful tips/expertise) with… Continue reading Tax Season Marketing
Transparency in Your Business
P&G’s recent backlash for shipping a “new and improved” version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency. Social media has amplified customer’s voice, which can spread rapidly over social networks. In this case, upset Pamper customers have put P&G’s new brand in jeopardy before it has… Continue reading Transparency in Your Business
Looking Back and Looking Forward
In review of 2008, I thought Twitter had already arrived. In reflecting back on 2009, I didn’t expect Twitter to continue to grow with such fervor in 2009, but then again I never expected Oprah to jump on board either. I don’t know if Twitter will maintain it’s growth, but I can emphatically say that… Continue reading Looking Back and Looking Forward
Bobby Bowden Management
As a native of Tallahassee, FL, I am of course a huge Florida State football fan. With Bobby Bowden coaching his last game this week I’ve been thinking about what made him so successful. For the uninitiated, Bowden oversaw one of the greatest runs in college football history. From 1987 to 2000, 14 straight years,… Continue reading Bobby Bowden Management
Avoid Enemies of Change
Companies that spot trends early on and transform their business focus at the right time are in the minority. Why do some companies have blinders on when assessing trends? A company’s very success is often what holds them back from seizing opportunities. The mindset of leaders is crucial to combating this enemy of change. We tend… Continue reading Avoid Enemies of Change
Dream Big, Narrow Your Focus
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.