I dream big. I also know that focusing on the key customer-driven components of my business solution and aligning my company’s processes around those elements is the best way to turn my big dreams into a successful business.
In a small business, it’s all too easy to get distracted by potential development opportunities that add breadth to your product or service line. Don’t fall prey to this lure. Ensure your success by selling a viable product or service before taking misguided steps that steer your attention away from your company’s mission.
Focus on one specific solution and deliver it better than anyone else. This will lay the ground work to pursue more intricate business opportunities down the line. Take a cue from 37Signals build a simple focused product like BaseCamp and parlay that success into other complimentary products that add additional value to your enthusiastic client base.
For entrepreneurs, it’s critical you define and stay focused on what your customer needs are and deliver your solution that is so focused on those needs that your customer’s alternative options become substandard in comparison.
Customer prospecting and marketing research upfront is key to accurately determine whether your solution meets your target market’s needs. Once these needs are defined and you have your product mission statement, you can focus on developing your core product or service.
For example, let’s say I’m a window washer that’s discovered my customers want eco-friendly washing detergents and fast service. That’s great, but are they actually going to pay money for these proclamations? Be sure your prospect wants, is willing to pay for, and has the ability to purchase your product or solution.
As a window washer, If I find my prospects are more willing to pay for fast service then you better believe every decision I make will be guided by this need for speed, and my marketing efforts will position my services as the speediest window washer in town!
The takeaway from all this is when your starting out, narrow your focus, deliver a solution that meet your paying customers needs and parlay your success into developing complimentary solutions. Dream big, but stay focused. Your success awaits!
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