For more than a year now, my posting schedule has been three to four posts a month. However, it’s been a busy couple of months so posting has been light recently. But fear not, I’ll be back posting soon and will share with you some nuggets from my busy month culminating with a action-packed trip… Continue reading Coming Soon…Updates
It’s Super Bowl Sunday!! A time when advertising comes into focus. This year, however, I’m thinking less about the commercials and more about event marketing around Super Bowl XLIV. There are opportunities for your business to piggyback on the excitement of a big event. DirectTV has implemented a well-timed marketing tactic by setting up tables… Continue reading Super Bowl Event Marketing
As a native of Tallahassee, FL, I am of course a huge Florida State football fan. With Bobby Bowden coaching his last game this week I’ve been thinking about what made him so successful. For the uninitiated, Bowden oversaw one of the greatest runs in college football history. From 1987 to 2000, 14 straight years,… Continue reading Bobby Bowden Management
The commercial winners & losers of Super Bowl XLIII.
Super Bowl offers new advertisers a chance to shine.