Facebook Pages have been an effective way for companies to energize their fan base. According to a report published by eMarketer, corporate Facebook fans could be worth an average of $136.38 each. Many fans are more likely to read Facebook updates from brands over emails so using Facebook as a communication platform. Now that Facebook… Continue reading Optimize Corporate Facebook Landing Pages
Twitter is not just a place to share news and update followers on what’s happening. The most successful Twitterers use the platform to engage people and carry out other useful tasks. Here are my top ten ways you can use Twitter to your advantage: 1. Keep up with your Customers – Knowing your customers interests… Continue reading Top Ten Twitter Tips
There are a slew of Twitter applications out there, but I must proclaim that Twitterfeed is my favorite one so far. I’ve been using it for some marketing engagements recently and have found it to be a very useful tool – one of the few Twitter applications I’ve found with the right mix of simplicity… Continue reading Twitterfeed Rocks
As more companies are embracing social media, instead of hearing “Should we participate in social media,” I’ve been hearing “How do we get started in social media.” In regards to which platforms to participate on, I advise companies to be on the same platforms as their target audience. “Go where your customer are!” For B2B… Continue reading Social Media Step One – Go Where Your Customers Are
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to make your content viral. 1) Find an interested audience. For content to become viral, an interested audience must be able to find it. Social… Continue reading Eight Steps to Creating Viral Content
Su.pr promises to save you time and increase your web traffic. Find out why Su.pr is super and learn how to get an account of your own.
Marketers of software and technology products and services should take note of Digg’s new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool in action.
Sephora’s Earth Day Marketing Scores with Facebook’s Gift Shop.
April Fools Day marketing poses challenges and opportunities.
When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products. For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason. How could they these mediums, monitor them all,… Continue reading Why Negative Online Reviews are Good