Optimize Corporate Facebook Landing Pages

Facebook Pages have been an effective way for companies to energize their fan base.  According to a report published by eMarketer, corporate Facebook fans could be worth an average of $136.38 each.  Many fans are more likely to read Facebook updates from brands over emails so using Facebook as a communication platform.  Now that Facebook… Continue reading Optimize Corporate Facebook Landing Pages

Social Media Step One – Go Where Your Customers Are

As more companies are embracing social media, instead of hearing “Should we participate in social media,” I’ve been hearing “How do we get started in social media.” In regards to which platforms to participate on, I advise companies to be on the same platforms as their target audience. “Go where your customer are!” For B2B… Continue reading Social Media Step One – Go Where Your Customers Are

Eight Steps to Creating Viral Content

Creating content that goes viral is the holy grail for marketers.  But why do some ideas flop and others spread like wild fire?  Follow these steps and improve your ability to make your content viral. 1) Find an interested audience. For content to become viral, an interested audience must be able to find it. Social… Continue reading Eight Steps to Creating Viral Content

Why Negative Online Reviews are Good

When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products.  For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason.  How could they these mediums, monitor them all,… Continue reading Why Negative Online Reviews are Good