Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized approach for each region to improve its effectiveness. Reduce headaches and improve your cold calling hit rate by addressing companies with their regional culture in mind. Let’s take a look… Continue reading Customizing Sales Calls to Fit Regional Culture
In a recent visit to Tallahassee, FL, I spoke with my Dad about how he’s been able to reverse the trend of higher vacancy rates for the rental properties he owns. About 3 years ago, my father hired a rental management company to rent and manage his rental properties. At that time, his average vacancy… Continue reading Successful Selling
People and Systems
Understand people and systems to improve your sales process.
Why Customers Buy
Success awaits startups who’s employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
Network to Give in Order to Get
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event. It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the reality… Continue reading Network to Give in Order to Get
Technology Marketers Should Follow Digg's Lead
Marketers of software and technology products and services should take note of Digg’s new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool in action.