Analytics / Marketing / Technology
The Internet Summit was last week in Raleigh, NC and I want to share with you five nuggets I took away from the panel sessions I attended.
1) Blogging is Not Dead
Didn't really think blogging was dead, but I guess with a few bloggers ditching blogging for micro-blogging some were wondering where the blog fits in. The take-away is that blogs should be a hub for your online marketing initiatives. For B2B folks, they're great for thought-leadership positioning too.
2) Search Marketers Start with Google
Google AdWords is easy to use and on the platform where more than 60% of search traffic resides. Unless you know your audience is on Yahoo/Bing, or your budget is significantly lacking, Google is where you want to start. One other theme around search marketing is that it can also be used effectively for branding purposes.
3) Analytics are Increasingly Important
Think measurement first. Tie your business goals with analytics (read: reverse engineer the goal to the measurement). Include KPIs as part of budget discussion.
4) Email Marketers use Best Practices
Be relevant (know your audience)
Think holistically (where does email fit into your overall marketing campaign)
Segment and personalize emails (this ties back into relevance)
5) Twitter is Versatile
Great for monitoring brand (customer service) and as a content distribution medium. Expectations are that niche providers like Yammer and the like will start gaining popularity in 2010.
What do you think? Did the Internet Summit 09 get it right?