Holey Doughnuts!! Free Krispy Kreme of Choice!!

Mmmm. Donuts.
Mmmm... Doughnuts.

I like doughnuts and with Krispy Kreme giving away a free doughnut of a customer’s choice to commemorate Inaguration Day, I’m going to be in fried dough heaven!

You may remember on Nov. 4th, 2008 Krispy Kreme offered a free star-shaped doughnut to celebrate election day.  What you may not know is that Krispy Kreme offers its visitors a free glazed doughnut during when fresh doughnuts are taken HOT off the conveyor belts that deliver the most delicious doughnuts around.

Krispy Kreme is a doughnut making machine with a cult like following.  They take pride in their doughnuts, have a huge revenue stream from resellers like grocery stores and are involved in the community. All this has transformed a small doughnut shop in North Carolina serving a French recipe (benieghs anyone?) doughnut into the billion dollar business that it is today.

When I used to think of Krispy Kreme my thought process went something like this:  amazingly doughy delicious hot glazed donughnuts.  When thinking about Dunkin’ Donuts I envisioned a tasty variety of donuts and some good coffee to wash them down.

Apprently in the past decade or so these two companies have changed their brand positioning.  Krispy Kreme while still serving amazingly doughy delicious doughnuts now offers choice.  With Innaguration Day, that choice is on full display with 32 varieties.

Meanwhile, Dunkin’ Donuts has apparently turned into a breakfast and coffee shop leaving doughnut selling behind.  Visit the Dunkin’ Donut website and you will be treated with lots of information about how great their coffee is and how it makes the Dunkin’ Difference, but you won’t easily find much evidence they sell donuts.  If you want to find what the 52 varieties of ‘donuts’ they offer are, you will be  frustrated until you dig down into their About Us>Nutrition>Donuts section of the site.

So if you want a cup of Joe today, go to Dunkin Donuts.  Want a delicious doughnut, then head on over to Krispy Kreme and get your free doughnut.  If you can eat just one, you are a better man than me.

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