Should marketers consider marketing to customers with strong political or religious viewpoints?
Category: Marketing
April Fools Day Marketing
April Fools Day marketing poses challenges and opportunities.
Startup Marketing Lessons from Cinderellas of March Madness
Winning marketing lessons for entrepreneurs learned from Cinderella teams of March Madness.
Why Negative Online Reviews are Good
When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products. For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason. How could they these mediums, monitor them all,… Continue reading Why Negative Online Reviews are Good
Marketing Metrics
Marketing effectiveness relies on metrics for proof and guidance.
Winning Brands in Uncertain Times
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In uncertain times, what type of products do you find solace in? The products and brands that are winners to me are inexpensive… Continue reading Winning Brands in Uncertain Times
Opportunity Abounds in Depressed Economy
Opportunity exists in the economic downturn.
Super Bowl XLIII Winners & Losers
The commercial winners & losers of Super Bowl XLIII.
Super Bowl Sunday
Super Bowl offers new advertisers a chance to shine.
Holey Doughnuts!! Free Krispy Kreme of Choice!!
Get a free Krispy Kreme doughnut commemorating Inauguration Day. Krispy Kreme doughnuts has replaced Dunkin’ Donuts as the national doughnut shop while Dunkin’ Donuts has shifted its focus to coffee.