Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
Category: Marketing
Is Apple Evil? Part Two
Image by Getty Images via Daylife Yes. Apple is evil. That’s right I said it. Despite its cult of worshipers, Apple is the new Microsoft, or better yet, the embodiment of the monopolistic enterprise their 1984 commercial mobilized us against. It’s hard truth for me to come to grips with because Apple still makes great… Continue reading Is Apple Evil? Part Two
Is Apple Evil? – Part One
Is Apple Evil? After seeing there battle with Microsoft and others and my recent experience at the Apple Store where I learned Apple has stopped selling it’s category-changing iPhone 3GS, I think Apple has shown it’s true colors.
Influencer Marketing for B2B Sales
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.
Network to Give in Order to Get
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event. It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the reality… Continue reading Network to Give in Order to Get
Eight Steps to Creating Viral Content
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to make your content viral. 1) Find an interested audience. For content to become viral, an interested audience must be able to find it. Social… Continue reading Eight Steps to Creating Viral Content
Social Media Tool from StumbleUpon is Su.pr
Su.pr promises to save you time and increase your web traffic. Find out why Su.pr is super and learn how to get an account of your own.
Technology Marketers Should Follow Digg's Lead
Marketers of software and technology products and services should take note of Digg’s new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool in action.
Delicious Bookmarks of the Week
10 Small Business Lead Nurturing Tools 10 reviews of some old and new lead nurturing tools geared for small business. Dilbert on Flirting in a Recession For some, the recession has it’s upside! Social Patterns I’m a big fan of patterned reasoning and Gestalt theory. This site is an interesting wiki around designing social interaction… Continue reading Delicious Bookmarks of the Week
How Sephora's Earth Day Marketing on Facebook Can Work for You
Sephora’s Earth Day Marketing Scores with Facebook’s Gift Shop.