Understand people and systems to improve your sales process.
Category: Marketing
So What?
A simple question yielding powerful results. The question “so what?” can reveal what really matters to your target audience – the benefit. So you have a flashy new web app that can refresh logos – so what? A feature you just launched will be useful for clients making up less than 20 percent of your… Continue reading So What?
Seek Market Fit, Not Branding
For entrepreneurs, successful fit in the marketplace is essential before ramping up your startup. Without the right fit, no amount of branding will make up for a misfitting offering.
Five Nuggets from the Internet Summit
Five nuggets from the Internet Summit in Raleigh, NC.
Market Sizing
Thoughts on how to approach sizing up the market size for your products or services.
Why Customers Buy
Success awaits startups who’s employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
Social Media Step One – Go Where Your Customers Are
As more companies are embracing social media, instead of hearing “Should we participate in social media,” I’ve been hearing “How do we get started in social media.” In regards to which platforms to participate on, I advise companies to be on the same platforms as their target audience. “Go where your customer are!” For B2B… Continue reading Social Media Step One – Go Where Your Customers Are
Marketing Sync
Marketing messages and branding efforts for your products and services need to be in sync with your business. If you promote the sizzle without serving the steak, no amount of marketing will overcome the negative perception your brand will engender in the minds of customers who’ve experienced a reality without any red meat. Be honest… Continue reading Marketing Sync
Five Ways to Recycle Marketing
In these economic times, marketing can and should be recycled when possible. There are many way to “recycle” marketing. Here are five ways to recycle marketing: Copy proven marketing techniques When you see effective marketing methods being used in comparable marketplaces, why not try them within your marketplace? For example, if your business receives a… Continue reading Five Ways to Recycle Marketing
Creating Buzz
The best way to get your company and product to grow is having evangelistic users spreading the word on your behalf. However, don’t underestimate the effort it takes to get an influential person to find your product, use it, and endorse it to their followers. Assuming your product is as great as you think it… Continue reading Creating Buzz