Customizing Sales Calls to Fit Regional Culture

Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized approach for each region to improve its effectiveness. Reduce headaches and improve your cold calling hit rate by addressing companies with their regional culture in mind. Let’s take a look… Continue reading Customizing Sales Calls to Fit Regional Culture

Survey Questions to Determine Market Fit

Market fit must be achieved before scaling up your business.  Without it, your company could lose barrels of money on customer acquisition activities with low returns.  But once you have found market fit, your business can be scaled up to earn positive ROI on marketing spend. The question is, how do you achieve market fit?… Continue reading Survey Questions to Determine Market Fit

Five SMART Goal Setting Tips

Many of us know and practice SMART goals.  I really like SMART goals. For one, they provide structure for getting things done.  Second, they conjure up a fun quote from The Army of Darkness that reminds us to “think smart, think ‘S’ MART.”  What more could a guy ask for? Specific, measurable, attainable, relevant and… Continue reading Five SMART Goal Setting Tips

Super Bowl Event Marketing

It’s Super Bowl Sunday!!  A time when advertising comes into focus.  This year, however, I’m thinking less about the commercials and more about event marketing around Super Bowl XLIV. There are opportunities for your business to piggyback on the excitement of a big event.  DirectTV has implemented a well-timed marketing tactic by setting up tables… Continue reading Super Bowl Event Marketing

Transparency in Your Business

P&G’s recent backlash for shipping a “new and improved” version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency.   Social media has amplified customer’s voice, which can spread rapidly over social networks.  In this case, upset Pamper customers have put P&G’s new brand in jeopardy before it has… Continue reading Transparency in Your Business

Differentiating With Customer Service

As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service strategy to your advantage. Big companies often struggle to develop great relationships with their customers.  Too many levels of authority, employees unauthorized to make decisions, arbitrary policies preventing customer-facing… Continue reading Differentiating With Customer Service