As a native of Tallahassee, FL, I am of course a huge Florida State football fan. With Bobby Bowden coaching his last game this week I’ve been thinking about what made him so successful. For the uninitiated, Bowden oversaw one of the greatest runs in college football history. From 1987 to 2000, 14 straight years,… Continue reading Bobby Bowden Management
Insights
People and Systems
Understand people and systems to improve your sales process.
So What?
A simple question yielding powerful results. The question “so what?” can reveal what really matters to your target audience – the benefit. So you have a flashy new web app that can refresh logos – so what? A feature you just launched will be useful for clients making up less than 20 percent of your… Continue reading So What?
Seek Market Fit, Not Branding
For entrepreneurs, successful fit in the marketplace is essential before ramping up your startup. Without the right fit, no amount of branding will make up for a misfitting offering.
Avoid Enemies of Change
Companies that spot trends early on and transform their business focus at the right time are in the minority. Why do some companies have blinders on when assessing trends? A company’s very success is often what holds them back from seizing opportunities. The mindset of leaders is crucial to combating this enemy of change. We tend… Continue reading Avoid Enemies of Change
Five Nuggets from the Internet Summit
Five nuggets from the Internet Summit in Raleigh, NC.
Market Sizing
Thoughts on how to approach sizing up the market size for your products or services.
Twitterfeed Rocks
There are a slew of Twitter applications out there, but I must proclaim that Twitterfeed is my favorite one so far. I’ve been using it for some marketing engagements recently and have found it to be a very useful tool – one of the few Twitter applications I’ve found with the right mix of simplicity… Continue reading Twitterfeed Rocks
Why Customers Buy
Success awaits startups who’s employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
Social Media Step One – Go Where Your Customers Are
As more companies are embracing social media, instead of hearing “Should we participate in social media,” I’ve been hearing “How do we get started in social media.” In regards to which platforms to participate on, I advise companies to be on the same platforms as their target audience. “Go where your customer are!” For B2B… Continue reading Social Media Step One – Go Where Your Customers Are