Marketing messages and branding efforts for your products and services need to be in sync with your business. If you promote the sizzle without serving the steak, no amount of marketing will overcome the negative perception your brand will engender in the minds of customers who’ve experienced a reality without any red meat. Be honest… Continue reading Marketing Sync
Insights
Five Ways to Recycle Marketing
In these economic times, marketing can and should be recycled when possible. There are many way to “recycle” marketing. Here are five ways to recycle marketing: Copy proven marketing techniques When you see effective marketing methods being used in comparable marketplaces, why not try them within your marketplace? For example, if your business receives a… Continue reading Five Ways to Recycle Marketing
Creating Buzz
The best way to get your company and product to grow is having evangelistic users spreading the word on your behalf. However, don’t underestimate the effort it takes to get an influential person to find your product, use it, and endorse it to their followers. Assuming your product is as great as you think it… Continue reading Creating Buzz
Dream Big, Narrow Your Focus
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
Problem Solving With Monet
Solve problems like you would appreciate a painting by Monet.
Is Apple Evil? Part Two
Image by Getty Images via Daylife Yes. Apple is evil. That’s right I said it. Despite its cult of worshipers, Apple is the new Microsoft, or better yet, the embodiment of the monopolistic enterprise their 1984 commercial mobilized us against. It’s hard truth for me to come to grips with because Apple still makes great… Continue reading Is Apple Evil? Part Two
Is Apple Evil? – Part One
Is Apple Evil? After seeing there battle with Microsoft and others and my recent experience at the Apple Store where I learned Apple has stopped selling it’s category-changing iPhone 3GS, I think Apple has shown it’s true colors.
Influencer Marketing for B2B Sales
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.
Unleash Your Creativity Through Improv
The main principle behind successful Improv fosters creativity. Embrace this principle when brainstorming and unleash your creativity!
Network to Give in Order to Get
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event. It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the reality… Continue reading Network to Give in Order to Get