Taxes stink! Figuring out what to deduct, for how much and when is a real pain. If you are as frustrated as me during tax season, surely many of the clients you serve have the same feelings toward this time of year. Embrace this tax season opportunity and show empathy (along with helpful tips/expertise) with… Continue reading Tax Season Marketing
Insights
Survey Questions to Determine Market Fit
Market fit must be achieved before scaling up your business. Without it, your company could lose barrels of money on customer acquisition activities with low returns. But once you have found market fit, your business can be scaled up to earn positive ROI on marketing spend. The question is, how do you achieve market fit?… Continue reading Survey Questions to Determine Market Fit
Five SMART Goal Setting Tips
Many of us know and practice SMART goals. I really like SMART goals. For one, they provide structure for getting things done. Second, they conjure up a fun quote from The Army of Darkness that reminds us to “think smart, think ‘S’ MART.” What more could a guy ask for? Specific, measurable, attainable, relevant and… Continue reading Five SMART Goal Setting Tips
Curse of Knowledge
As an entrepreneur, you live, breath, eat, and dream your business. You know your industry better than anyone else and are an expert in your field. Knowledge is power, but it can also be a curse. It can be a curse because knowing something so intimately makes it difficult for you to put yourself in… Continue reading Curse of Knowledge
Successful Selling
In a recent visit to Tallahassee, FL, I spoke with my Dad about how he’s been able to reverse the trend of higher vacancy rates for the rental properties he owns. About 3 years ago, my father hired a rental management company to rent and manage his rental properties. At that time, his average vacancy… Continue reading Successful Selling
Inclement Weather Marketing
Inclement weather offers marketers advertising opportunities to brand your company for free.
Super Bowl Event Marketing
It’s Super Bowl Sunday!! A time when advertising comes into focus. This year, however, I’m thinking less about the commercials and more about event marketing around Super Bowl XLIV. There are opportunities for your business to piggyback on the excitement of a big event. DirectTV has implemented a well-timed marketing tactic by setting up tables… Continue reading Super Bowl Event Marketing
Transparency in Your Business
P&G’s recent backlash for shipping a “new and improved” version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency. Social media has amplified customer’s voice, which can spread rapidly over social networks. In this case, upset Pamper customers have put P&G’s new brand in jeopardy before it has… Continue reading Transparency in Your Business
Differentiating With Customer Service
As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service strategy to your advantage. Big companies often struggle to develop great relationships with their customers. Too many levels of authority, employees unauthorized to make decisions, arbitrary policies preventing customer-facing… Continue reading Differentiating With Customer Service
Looking Back and Looking Forward
In review of 2008, I thought Twitter had already arrived. In reflecting back on 2009, I didn’t expect Twitter to continue to grow with such fervor in 2009, but then again I never expected Oprah to jump on board either. I don’t know if Twitter will maintain it’s growth, but I can emphatically say that… Continue reading Looking Back and Looking Forward