Social Media Step One – Go Where Your Customers Are

As more companies are embracing social media, instead of hearing “Should we participate in social media,” I’ve been hearing “How do we get started in social media.” In regards to which platforms to participate on, I advise companies to be on the same platforms as their target audience. “Go where your customer are!” For B2B… Continue reading Social Media Step One – Go Where Your Customers Are

Marketing Sync

Marketing messages and branding efforts for your products and services need to be in sync with your business. If you promote the sizzle without serving the steak, no amount of marketing will overcome the negative perception your brand will engender in the minds of customers who’ve experienced a reality without any red meat. Be honest… Continue reading Marketing Sync

Five Ways to Recycle Marketing

In these economic times, marketing can and should be recycled when possible. There are many way to “recycle” marketing.  Here are five ways to recycle marketing: Copy proven marketing techniques When you see effective marketing methods being used in comparable marketplaces, why not try them within your marketplace?  For example, if your business receives a… Continue reading Five Ways to Recycle Marketing

Creating Buzz

The best way to get your company and product to grow is having evangelistic users spreading the word on your behalf.  However, don’t underestimate the effort it takes to get an influential person to find your product, use it, and endorse it to their followers. Assuming your product is as great as you think it… Continue reading Creating Buzz