Sales

Customizing Sales Calls to Fit Regional Culture

by Scott Harris on May 19, 2010

Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized approach for each region to improve its effectiveness. Reduce headaches and improve your cold calling hit rate by addressing companies with their regional culture in mind. Let’s take a look [...]

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Successful Selling

by Scott Harris on February 26, 2010

In a recent visit to Tallahassee, FL, I spoke with my Dad about how he’s been able to reverse the trend of higher vacancy rates for the rental properties he owns. About 3 years ago, my father hired a rental management company to rent and manage his rental properties. At that time, his average vacancy [...]

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Why Customers Buy

by Scott Harris on October 15, 2009

Success awaits startups who’s employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.

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Influencer Marketing for B2B Sales

by Scott Harris on August 6, 2009

When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.

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Network to Give in Order to Get

by Scott Harris on July 16, 2009

Effectively networking has many benefits.  Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event.  It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the reality [...]

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Technology Marketers Should Follow Digg's Lead

by Scott Harris on June 3, 2009

Marketers of software and technology products and services should take note of Digg’s new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool in action.

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Why Negative Online Reviews are Good

by Scott Harris on March 16, 2009

When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products.  For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason.  How could they these mediums, monitor them all, [...]

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