Sales

Tweet Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized approach for each region to improve its effectiveness. Reduce headaches and improve your cold calling hit rate by addressing companies with their regional culture in mind. Let’s take a […]

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Successful Selling

by Scott Harris

Tweet In a recent visit to Tallahassee, FL, I spoke with my Dad about how he’s been able to reverse the trend of higher vacancy rates for the rental properties he owns. About 3 years ago, my father hired a rental management company to rent and manage his rental properties. At that time, his average […]

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Why Customers Buy

by Scott Harris

Success awaits startups who’s employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.

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When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.

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Tweet Effectively networking has many benefits.  Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event.  It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the […]

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Marketers of software and technology products and services should take note of Digg’s new advertising platform, Digg Ads. Use what you sell in your own business. Show your tool in action.

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Tweet When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products.  For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason.  How could they these mediums, monitor them […]

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