Eight Steps to Creating Viral Content
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to mak...
Category
Entrepreneurship
Bobby Bowden Management
As a native of Tallahassee, FL, I am of course a huge Florida State football fan. With Bobby Bowden coaching his last game this week I've been thinking about what made him so su...
Coming Soon...Updates
For more than a year now, my posting schedule has been three to four posts a month. However, it's been a busy couple of months so posting has been light recently. But fear not,...
Curse of Knowledge
As an entrepreneur, you live, breath, eat, and dream your business. You know your industry better than anyone else and are an expert in your field. Knowledge is power, but it ca...
Differentiating With Customer Service
As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service str...
Dream Big, Narrow Your Focus
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
Entrepreneurs Solve Problems
Entrepreneurs change the world by solving problems. Inspire your community. Make a difference. Be an entrepreneur. If you need some additional entrepreneurial fodder to start up...
Five Ways to Recycle Marketing
In these economic times, marketing can and should be recycled when possible. There are many way to "recycle" marketing. Here are five ways to recycle marketing: Copy proven mark...
Graphic Guide To "What You Should Do With Your Life"
Hint: Marry your passion, skill set and what people want. Do you agree?
How to Validate Problems Worth Solving
Don’t Jump to Problem Conclusions As a software developer, you want to solve problems. The code you are writing would be meaningless if it didn't. However, if you aren't the tar...
Idea Connecting Between Industry and Function
How do you come up with a winning idea? The most obvious way is to recognize a problem and postulate solutions for it. These type of ideas are great, but often after researching...
Inclement Weather Marketing
Inclement weather offers marketers advertising opportunities to brand your company for free.
Influencer Marketing for B2B Sales
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get star...
Market Sizing
Thoughts on how to approach sizing up the market size for your products or services.
Marketing With Awards
With the Academy Awards last night, I'm reminded of how persuasive awards can be to prospective clients. Winners on Oscar night will forever be referred to as an "Academy award-...
Network to Give in Order to Get
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are...
Opportunity Abounds in Depressed Economy
Opportunity exists in the economic downturn.
Political and Religious Marketing
Should marketers consider marketing to customers with strong political or religious viewpoints?
Seek Market Fit, Not Branding
For entrepreneurs, successful fit in the marketplace is essential before ramping up your startup. Without the right fit, no amount of branding will make up for a misfitting offe...
Startup Marketing Lessons from Cinderellas of March Madness
Winning marketing lessons for entrepreneurs learned from Cinderella teams of March Madness.
Survey Questions to Determine Market Fit
Market fit must be achieved before scaling up your business. Without it, your company could lose barrels of money on customer acquisition activities with low returns. But once y...
What Type of Market Should You Enter?
Aside from the timing and growth trajectory of the market you enter, defining the type of market you enter may be the most important thing you do to set your company out on the...
Why Customers Buy
Success awaits startups who's employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
Why Sharing Your Startup Idea Improves Chances for Success
Sharing startup ideas improves your chances of success by giving you valuable feedback, connections, accountablity, and a reality check you need for your concept to succeed.
Winning Brands in Uncertain Times
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In...