As a native of Tallahassee, FL, I am of course a huge Florida State football fan. With Bobby Bowden coaching his last game this week I’ve been thinking about what made him so successful. For the uninitiated, Bowden oversaw one of the greatest runs in college football history. From 1987 to 2000, 14 straight years,… Continue reading Bobby Bowden Management
For entrepreneurs, successful fit in the marketplace is essential before ramping up your startup. Without the right fit, no amount of branding will make up for a misfitting offering.
Thoughts on how to approach sizing up the market size for your products or services.
Success awaits startups who’s employees are vigilant about visiting their customers. Get out there and get to know your customers and understand why they buy.
In these economic times, marketing can and should be recycled when possible. There are many way to “recycle” marketing. Here are five ways to recycle marketing: Copy proven marketing techniques When you see effective marketing methods being used in comparable marketplaces, why not try them within your marketplace? For example, if your business receives a… Continue reading Five Ways to Recycle Marketing
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.
Effectively networking has many benefits. Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event. It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the reality… Continue reading Network to Give in Order to Get
Creating content that goes viral is the holy grail for marketers. But why do some ideas flop and others spread like wild fire? Follow these steps and improve your ability to make your content viral. 1) Find an interested audience. For content to become viral, an interested audience must be able to find it. Social… Continue reading Eight Steps to Creating Viral Content
Entrepreneurs change the world by solving problems. Inspire your community. Make a difference. Be an entrepreneur. If you need some additional entrepreneurial fodder to start up your business, then the video below is for you. Thanks to Tomas for sharing! [youtube=http://www.youtube.com/watch?v=T6MhAwQ64c0&hl=en&fs=1] I particularly agree with the ‘turbulence creates opportunity’ sentiment. My Opportunity Abounds in Depressed… Continue reading Entrepreneurs Solve Problems