Analytics

Tweet Pivoting your product to better meet the needs of you target customer is key, but before you do this, shouldn’t you know whether that target customer’s market is the most attractive one to serve? Gaining traction in the right target market is critical to ensure your efforts are rewarded. I’ve talked about market sizing before […]

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SMART Metrics

by Scott Harris

Tweet When dealing with data, be smart. Apply a SMART dashboard to your metrics and data analysis efforts. Much like SMART goals, SMART metrics ensure you measure the right data and that it is actionable. When looking at web analytics and marketing campaigns I define my SMART metrics as: Specific – To be useful, data […]

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Tweet Many of us know and practice SMART goals.  I really like SMART goals. For one, they provide structure for getting things done.  Second, they conjure up a fun quote from The Army of Darkness that reminds us to “think smart, think ‘S’ MART.”  What more could a guy ask for? Specific, measurable, attainable, relevant […]

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Tweet In review of 2008, I thought Twitter had already arrived.  In reflecting back on 2009, I didn’t expect Twitter to continue to grow with such fervor in 2009, but then again I never expected Oprah to jump on board either.  I don’t know if Twitter will maintain it’s growth, but I can emphatically say […]

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Avoid Enemies of Change

by Scott Harris

Tweet Companies that spot trends early on and get transform their business focus at the right time are in the minority.  Why do some companies have blinders on when accessing trends?  A company’s very success is often what holds them back from seizing opportunities.  The mindset of leaders is crucial to combating this enemy of […]

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Five nuggets from the Internet Summit in Raleigh, NC.

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Su.pr promises to save you time and increase your web traffic. Find out why Su.pr is super and learn how to get an account of your own.

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Marketing Metrics

by Scott Harris

Marketing effectiveness relies on metrics for proof and guidance.

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Tweet There are many trends executives resist while plodding along successfully following the status quo.  While it’s understandable for some hesitation in jumping in on “next big thing,” understanding the motivation for that resistance is crucial to making better decisions. The most recent trend is social media.  Social Media is big.  Millions of people communicate […]

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