Analytics

SMART Metrics

by Scott Harris on May 11, 2011

When dealing with data, be smart. Apply a SMART dashboard to your metrics and data analysis efforts. Much like SMART goals, SMART metrics ensure you measure the right data and that it is actionable. When looking at web analytics and marketing campaigns I define my SMART metrics as: Specific – To be useful, data needs [...]

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Five SMART Goal Setting Tips

by Scott Harris on March 19, 2010

Many of us know and practice SMART goals.  I really like SMART goals. For one, they provide structure for getting things done.  Second, they conjure up a fun quote from The Army of Darkness that reminds us to “think smart, think ‘S’ MART.”  What more could a guy ask for? Specific, measurable, attainable, relevant and [...]

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Looking Back and Looking Forward

by Scott Harris on January 12, 2010

In review of 2008, I thought Twitter had already arrived.  In reflecting back on 2009, I didn’t expect Twitter to continue to grow with such fervor in 2009, but then again I never expected Oprah to jump on board either.  I don’t know if Twitter will maintain it’s growth, but I can emphatically say that [...]

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Avoid Enemies of Change

by Scott Harris on November 20, 2009

Companies that spot trends early on and get transform their business focus at the right time are in the minority.  Why do some companies have blinders on when accessing trends?  A company’s very success is often what holds them back from seizing opportunities.  The mindset of leaders is crucial to combating this enemy of change. [...]

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Five Nuggets from the Internet Summit

by Scott Harris on November 11, 2009

Five nuggets from the Internet Summit in Raleigh, NC.

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Social Media Tool from StumbleUpon is Su.pr

by Scott Harris on June 11, 2009

Su.pr promises to save you time and increase your web traffic. Find out why Su.pr is super and learn how to get an account of your own.

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