When dealing with data, be smart. Apply a SMART dashboard to your metrics and data analysis efforts. Much like SMART goals, SMART metrics ensure you measure the right data and that it is actionable. When looking at web analytics and marketing campaigns I define my SMART metrics as: Specific – To be useful, data needs… Continue reading SMART Metrics
Tag: Analytics
Five SMART Goal Setting Tips
Many of us know and practice SMART goals. I really like SMART goals. For one, they provide structure for getting things done. Second, they conjure up a fun quote from The Army of Darkness that reminds us to “think smart, think ‘S’ MART.” What more could a guy ask for? Specific, measurable, attainable, relevant and… Continue reading Five SMART Goal Setting Tips
Looking Back and Looking Forward
In review of 2008, I thought Twitter had already arrived. In reflecting back on 2009, I didn’t expect Twitter to continue to grow with such fervor in 2009, but then again I never expected Oprah to jump on board either. I don’t know if Twitter will maintain it’s growth, but I can emphatically say that… Continue reading Looking Back and Looking Forward
Avoid Enemies of Change
Companies that spot trends early on and transform their business focus at the right time are in the minority. Why do some companies have blinders on when assessing trends? A company’s very success is often what holds them back from seizing opportunities. The mindset of leaders is crucial to combating this enemy of change. We tend… Continue reading Avoid Enemies of Change
Five Nuggets from the Internet Summit
Five nuggets from the Internet Summit in Raleigh, NC.
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