wom

Creating Buzz

by Scott Harris

Tweet The best way to get your company and product to grow is having evangelistic users spreading the word on your behalf.  However, don’t underestimate the effort it takes to get an influential person to find your product, use it, and endorse it to their followers. Assuming your product is as great as you think […]

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When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.

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Tweet Creating content that goes viral is the holy grail for marketers.  But why do some ideas flop and others spread like wild fire?  Follow these steps and improve your ability to make your content viral. 1) Find an interested audience. For content to become viral, an interested audience must be able to find it. […]

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Sephora’s Earth Day Marketing Scores with Facebook’s Gift Shop.

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