metrics

SMART Metrics

by Scott Harris

Tweet When dealing with data, be smart. Apply a SMART dashboard to your metrics and data analysis efforts. Much like SMART goals, SMART metrics ensure you measure the right data and that it is actionable. When looking at web analytics and marketing campaigns I define my SMART metrics as: Specific – To be useful, data […]

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Marketing Metrics

by Scott Harris

Marketing effectiveness relies on metrics for proof and guidance.

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