Product Marketing for Agencies, SaaS & Product Teams
Companies I’ve Led
Interested upping your SaaS marketing game? I’m available for consult.
My deep experience from starting companies, leading and managing marketing teams, and consulting companies through an audit of their problem, market, messaging, and marketing and sales efforts so we can implement marketing systems that generate predictable marketing and sales qualified leads and customers make me uniquely qualified to help you achieve SaaS marketing success.
LeadSugar keeps freelancers and agencies booked solid by delivering qualified ‘work from anywhere’ projects every day with the info needed to win them.
College Football Observer (CFO) – Launched in 2009, CFO aggregates of all things college football. I grew it organically to 85k+ Facebook fans and 10k+ Twitter followers.
At Emory University, I started a summer storage and shipping company, EagleBoxes (part of collegeboxes and now owned by U-Haul)
SaaS Companies I’ve Led Marketing
As second hire, led marketing for web content management software portfolio that helped propel Hannon Hill to Inc.’s 247th fastest growing company in the US.
Set and led accounting products marketing strategy and implementation as consultant. Now part of Abrigo portfolio.
At Therasim (now WebMD), set marketing strategy that identified the most desirable prospect segments, positioned software to resonate with segment’s need, and oversaw the team that launched multi-channel campaigns to acquire and nurture target prospects into customers.