Sephora’s Earth Day Marketing Scores with Facebook’s Gift Shop.
When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products. For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason. How could they these mediums, monitor them all,… Continue reading Why Negative Online Reviews are Good
I enjoy Web 2.0 sites like Facebook and Twitter because they foster accountability and positive interactions. Sometime ago, people with cryptic usernames like webspider hid behind anonymity when interacting online. In the Web 2.0 world, people are claiming their identities (which is a great for other reasons given this trend) and using social media sites… Continue reading Web 2.0 is Friendlier than Web 1.0
There are many trends executives resist while plodding along successfully following the status quo. While it’s understandable for some hesitation in jumping in on “next big thing,” understanding the motivation for that resistance is crucial to making better decisions. The most recent trend is social media. Social Media is big. Millions of people communicate on… Continue reading Why Executives Resist Social Media
Social media is an ideal platform for creating change and doing good.
The 2008 Year in Review.
I’ve been blogging off and on about various subjects ranging from college football to marketing for about 4 years now. I’ve tried many of the blogging services and recently decided to switch to WordPress. Most of my efforts have been very experimental, but nonetheless useful to me in many ways. I’ve asked others if they’ve… Continue reading Why I Blog and You Should Too