Strategic Marketing Advice to Grow Your Business
Many of us know and practice SMART goals. I really like SMART goals. For one, they provide structure for getting things done. Second, they conjure up a fun quote from The Army of Darkness that reminds us to “think smart, think ‘S’ MART.” What more could a guy ask for? Specific, measurable, attainable, relevant and [...]
{ 0 comments }
As an entrepreneur, you live, breath, eat, and dream your business. You know your industry better than anyone else and are an expert in your field. Knowledge is power, but it can also be a curse. It can be a curse because knowing something so intimately makes it difficult for you to put yourself in [...]
{ 0 comments }
It’s Super Bowl Sunday!! A time when advertising comes into focus. This year, however, I’m thinking less about the commercials and more about event marketing around Super Bowl XLIV. There are opportunities for your business to piggyback on the excitement of a big event. DirectTV has implemented a well-timed marketing tactic by setting up tables [...]
{ 0 comments }
P&G’s recent backlash for shipping a “new and improved” version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency. Social media has amplified customer’s voice, which can spread rapidly over social networks. In this case, upset Pamper customers have put P&G’s new brand in jeopardy before it has [...]
{ 2 comments }
As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service strategy to your advantage. Big companies often struggle to develop great relationships with their customers. Too many levels of authority, employees unauthorized to make decisions, arbitrary policies preventing customer-facing [...]
{ 0 comments }
Companies that spot trends early on and get transform their business focus at the right time are in the minority. Why do some companies have blinders on when accessing trends? A company’s very success is often what holds them back from seizing opportunities. The mindset of leaders is crucial to combating this enemy of change. [...]
{ 4 comments }
Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.
{ 2 comments }
Solve problems like you would appreciate a painting by Monet.
{ 0 comments }
Sharing startup ideas improves your chances of success by giving you valuable feedback, connections, accountablity, and a reality check you need for your concept to succeed.
{ 1 comment }
Sign up below to receive new posts by email.