With the Academy Awards last night, I’m reminded of how persuasive awards can be to prospective clients. Winners on Oscar night will forever be referred to as an “Academy award-winning” actor and companies can also capitalize on noteworthy awards. From a marketing perspective, awards can be very powerful statements of strength. Awards serve as strong… Continue reading Marketing With Awards
Aside from the timing and growth trajectory of the market you enter, defining the type of market you enter may be the most important thing you do to set your company out on the right foot. Essentially, there are three types of markets you could potentially enter: existing, resegmented, and new. Each require a different… Continue reading What Type of Market Should You Enter?
For more than a year now, my posting schedule has been three to four posts a month. However, it’s been a busy couple of months so posting has been light recently. But fear not, I’ll be back posting soon and will share with you some nuggets from my busy month culminating with a action-packed trip… Continue reading Coming Soon…Updates
Market fit must be achieved before scaling up your business. Without it, your company could lose barrels of money on customer acquisition activities with low returns. But once you have found market fit, your business can be scaled up to earn positive ROI on marketing spend. The question is, how do you achieve market fit?… Continue reading Survey Questions to Determine Market Fit
As an entrepreneur, you live, breath, eat, and dream your business. You know your industry better than anyone else and are an expert in your field. Knowledge is power, but it can also be a curse. It can be a curse because knowing something so intimately makes it difficult for you to put yourself in… Continue reading Curse of Knowledge
Inclement weather offers marketers advertising opportunities to brand your company for free.
As more products essentially become commodities, service has become a viable means for increasing revenue and profit margins for companies in these industries. Use a service strategy to your advantage. Big companies often struggle to develop great relationships with their customers. Too many levels of authority, employees unauthorized to make decisions, arbitrary policies preventing customer-facing… Continue reading Differentiating With Customer Service
As a native of Tallahassee, FL, I am of course a huge Florida State football fan. With Bobby Bowden coaching his last game this week I’ve been thinking about what made him so successful. For the uninitiated, Bowden oversaw one of the greatest runs in college football history. From 1987 to 2000, 14 straight years,… Continue reading Bobby Bowden Management
For entrepreneurs, successful fit in the marketplace is essential before ramping up your startup. Without the right fit, no amount of branding will make up for a misfitting offering.
Thoughts on how to approach sizing up the market size for your products or services.