Tim Ferris of 4-Hour-Work-Week fame has been collaborating with StumbleUpon (a favorite time suck pastime of mine) to create a new social media management tool, Su.pr.
From the looks of it, we are in for a real treat. Su.pr promises to save you lots of time in your social media management routine and help improve your traffic too!
Tim Ferriss points out how in this StumbleUpon juiced blog post. Here’s why he thinks Su.pr could become the hub of your social media empire.
Prior to SU.PR (pronounced “super”), I had to use ping.fm for updating Twitter/Facebook/LinkedIn at the same time, bit.ly for basic analytics like click-through, scattered tools for viewing retweets, and nothing allowed me to schedule tweets well.
It was all a serious pain in the ass.
Enter Su.pr, which allows him to:
– Get suggestions for optimal posting times: get more traffic per post
– Schedule as many tweets or posts as I want, for any time
– See my click-throughs in real-time
– Post to Twitter and Facebook at the same time, with more platforms in the pipeline
– Use my own short URL (i.e. www.fourhourblog.com/ab123) instead of someone else’s branding
This is all really great stuff that will save a ton of time for social media content developers and publishers. It remains to be seen whether the traffic for content improves, but the analytics that are included in Su.pr are what really get me geeked about trying it out.
The built-in analytics make this tool especially sweet for marketers not already using bit.ly. Deploying measurable social media content should help improve your case for including more social media investments in your organization.
Now it’s just a matter of when this service will be available to everyone. In the meantime, follow the StumbleUpon Twitter profile and keep your eye out for a claim code tweet for your own Su.pr account.
After trying it out, Su.pr while potentially great for the reasons listed above, has framing issues that some might remember from the Digg toolbar. This framing issue wreaks havoc on getting accurate analytics and can be a real pain to use when comparing traffic from non-Su.pr visits. Another issue I’ve had is with the scheduled Twitter posting being significantly delayed.
What do you think? Is Su.pr going to change the way you manage your social media content?