Relationship Marketing

July 22, 2010

Sometimes good marketing can be boiled down to relationships.  Build strong relationships and those relationships can effectively market you on your behalf.  By seizing opportunities to foster and create new connections opportunities for your growth multiply.  Review your social and work calendars and get out to events, take part on panels, and keep connecting with [...]

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Optimize Corporate Facebook Landing Pages

June 24, 2010

Facebook Pages have been an effective way for companies to energize their fan base.  According to a report published by eMarketer, corporate Facebook fans could be worth an average of $136.38 each.  Many fans are more likely to read Facebook updates from brands over emails so using Facebook as a communication platform.  Now that Facebook [...]

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Top Ten Twitter Tips

June 9, 2010

Twitter is not just a place to share news and update followers on what’s happening. The most successful Twitterers use the platform to engage people and carry out other useful tasks.  Here are my top ten ways you can use Twitter to your advantage: 1. Keep up with your Customers – Knowing your customers interests [...]

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Customizing Sales Calls to Fit Regional Culture

May 19, 2010

Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized approach for each region to improve its effectiveness. Reduce headaches and improve your cold calling hit rate by addressing companies with their regional culture in mind. Let’s take a look [...]

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Ten Tips To Get Links

May 11, 2010

As most internet marketers know by now, inbound links to your website are the key ingredient in ranking well for search engines, particularly Google.  But how do you get links to your website? The best way to get websites and bloggers to link to your site is by creating compelling and useful content.  To reach [...]

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Transform Time With Focus

April 28, 2010

Growing up, my dad would often talk to me about time management.  His advice boiled down to making the most of your time and this was expressed in multiple ways, including: Making sure you have everything you need for the day (e.g. – notes, directions, planner) Working with the right people to accomplish a task [...]

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Last Minute Tax Tools

April 14, 2010

Tax tools and services can help ease the stress of tax season.  The following are a few tools you might find useful in your tax preparations and the financial management of your business. Teaspiller – Need last-minute tax advice?  Find an IRS and CPA certified accountant to answer your questions quickly – either by phone [...]

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Tax Season Marketing

April 8, 2010

Taxes stink!  Figuring out what to deduct, for how much and when is a real pain.  If you are as frustrated as me during tax season, surely many of the clients you serve have the same feelings toward this time of year. Embrace this tax season opportunity and show empathy (along with helpful tips/expertise) with [...]

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Survey Questions to Determine Market Fit

March 29, 2010

Market fit must be achieved before scaling up your business.  Without it, your company could lose barrels of money on customer acquisition activities with low returns.  But once you have found market fit, your business can be scaled up to earn positive ROI on marketing spend. The question is, how do you achieve market fit? [...]

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Five SMART Goal Setting Tips

March 19, 2010

Many of us know and practice SMART goals.  I really like SMART goals. For one, they provide structure for getting things done.  Second, they conjure up a fun quote from The Army of Darkness that reminds us to “think smart, think ‘S’ MART.”  What more could a guy ask for? Specific, measurable, attainable, relevant and [...]

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