Marketing effectiveness relies on metrics for proof and guidance.
I enjoy Web 2.0 sites like Facebook and Twitter because they foster accountability and positive interactions. Sometime ago, people with cryptic usernames like webspider hid behind anonymity when interacting online. In the Web 2.0 world, people are claiming their identities (which is a great for other reasons given this trend) and using social media sites… Continue reading Web 2.0 is Friendlier than Web 1.0
As a follow up to my last post about the opportunities that abound in our depressed economy, I was thinking about what type of products and brands do well during these times. In uncertain times, what type of products do you find solace in? The products and brands that are winners to me are inexpensive… Continue reading Winning Brands in Uncertain Times
Opportunity exists in the economic downturn.
The commercial winners & losers of Super Bowl XLIII.
Super Bowl offers new advertisers a chance to shine.
Get a free Krispy Kreme doughnut commemorating Inauguration Day. Krispy Kreme doughnuts has replaced Dunkin’ Donuts as the national doughnut shop while Dunkin’ Donuts has shifted its focus to coffee.
There are many trends executives resist while plodding along successfully following the status quo. While it’s understandable for some hesitation in jumping in on “next big thing,” understanding the motivation for that resistance is crucial to making better decisions. The most recent trend is social media. Social Media is big. Millions of people communicate on… Continue reading Why Executives Resist Social Media
Social media is an ideal platform for creating change and doing good.
The 2008 Year in Review.