Strategic Marketing Advice to Grow Your Business
From time to time there are interesting marketing pieces that I come across. One such example comes your way from AwayFind. In case you haven’t used it yet, AwayFind is a very useful service that alerts you via SMS/voice when emails deemed important by your own criteria hit your inbox. The service delivers the benefit [...]
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As more companies go down the road of emphasizing the bottom line, emotional marketing is often discounted as a viable strategy for marketing spend. However, for those interested in capturing higher margins for their company’s services, emotional marketing can be a sure fire way drive up value. The beauty of emotional marketing is that it [...]
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With the Academy Awards last night, I’m reminded of how persuasive awards can be to prospective clients. Winners on Oscar night will forever be referred to as an “Academy award-winning” actor and companies can also capitalize on noteworthy awards. From a marketing perspective, awards can be very powerful statements of strength. Awards serve as strong [...]
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In some organizations, branding is a bad word. If your company needs marketing to prove their branding efforts and you find yourself fighting the view that marketing is only synonymous with advertising, listen up. While branding may include marketing managing advertising, it is so much more than that. Branding delivers value across the company and [...]
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Aside from the timing and growth trajectory of the market you enter, defining the type of market you enter may be the most important thing you do to set your company out on the right foot. Essentially, there are three types of markets you could potentially enter: existing, resegmented, and new. Each require a different [...]
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Sometimes good marketing can be boiled down to relationships. Build strong relationships and those relationships can effectively market you on your behalf. By seizing opportunities to foster and create new connections opportunities for your growth multiply. Review your social and work calendars and get out to events, take part on panels, and keep connecting with [...]
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Cold calling can be a very effective marketing tactic. However, because of differences in cultural expectations in various geographic regions, your call requires a customized approach for each region to improve its effectiveness. Reduce headaches and improve your cold calling hit rate by addressing companies with their regional culture in mind. Let’s take a look [...]
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