Business

Dream Big, Narrow Your Focus

by Scott Harris on September 3, 2009

Narrow your focus, deliver a solution that meet paying customer needs and parlay your success to expand your offerings into complimentary solutions.

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Problem Solving With Monet

by Scott Harris on August 28, 2009

Solve problems like you would appreciate a painting by Monet.

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Is Apple Evil? Part Two

by Scott Harris on August 19, 2009

Image by Getty Images via Daylife Yes.  Apple is evil.  That’s right I said it.  Despite its cult of worshipers, Apple is the new Microsoft, or better yet, the embodiment of the monopolistic enterprise their 1984 commercial mobilized us against. It’s hard truth for me to come to grips with because Apple still makes great [...]

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Is Apple Evil? – Part One

by Scott Harris on August 11, 2009

Is Apple Evil? After seeing there battle with Microsoft and others and my recent experience at the Apple Store where I learned Apple has stopped selling it’s category-changing iPhone 3GS, I think Apple has shown it’s true colors.

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Influencer Marketing for B2B Sales

by Scott Harris on August 6, 2009

When done right, influencer marketing is an effective and economical way to increase sales for your business. Learn the necessary components of influencer marketing and get started with a step-by-step guide.

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Unleash Your Creativity Through Improv

by Scott Harris on July 22, 2009

The main principle behind successful Improv fosters creativity. Embrace this principle when brainstorming and unleash your creativity!

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Network to Give in Order to Get

by Scott Harris on July 16, 2009

Effectively networking has many benefits.  Ostensibly meeting new people, learning something new, marketing your company and potentially earning more business from referrals are excellent reasons to attend a networking event.  It’d be great if all you had to do was show up and everyone would be interested in you and your business, but the reality [...]

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Sharing startup ideas improves your chances of success by giving you valuable feedback, connections, accountablity, and a reality check you need for your concept to succeed.

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Winning marketing lessons for entrepreneurs learned from Cinderella teams of March Madness.

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Why Negative Online Reviews are Good

by Scott Harris on March 16, 2009

When it comes to Web 2.0 and social media, many organizations hate the idea of losing control over what is said about their brand or products.  For many years, companies avoided engaging in newer online technologies that facilitate customer feedback in public mediums for this very reason.  How could they these mediums, monitor them all, [...]

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