Business

SMART Metrics

by Scott Harris

Tweet When dealing with data, be smart. Apply a SMART dashboard to your metrics and data analysis efforts. Much like SMART goals, SMART metrics ensure you measure the right data and that it is actionable. When looking at web analytics and marketing campaigns I define my SMART metrics as: Specific – To be useful, data […]

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Tweet How do you come up with a winning idea? The most obvious way is to recognize a problem and postulate solutions for it.  These type of ideas are great, but often after researching the market, many of the great solutions I come up with already exist or there isn’t enough of a market to […]

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Addressing Change

by Scott Harris

Tweet There are few constants in this world. However, change is one constant you can count on. How you perceive and address change impacts many things in your life. From a business perspective, the hyper-competitive, information at your fingertips competitive environment we live in continues to push changes in your industry.  With new technologies and […]

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Transform Time With Focus

by Scott Harris

Tweet Growing up, my dad would often talk to me about time management.  His advice boiled down to making the most of your time and this was expressed in multiple ways, including: Making sure you have everything you need for the day (e.g. – notes, directions, planner) Working with the right people to accomplish a […]

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Last Minute Tax Tools

by Scott Harris

Tweet Tax tools and services can help ease the stress of tax season.  The following are a few tools you might find useful in your tax preparations and the financial management of your business. Teaspiller – Need last-minute tax advice?  Find an IRS and CPA certified accountant to answer your questions quickly – either by […]

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Tax Season Marketing

by Scott Harris

Tweet Taxes stink!  Figuring out what to deduct, for how much and when is a real pain.  If you are as frustrated as me during tax season, surely many of the clients you serve have the same feelings toward this time of year. Embrace this tax season opportunity and show empathy (along with helpful tips/expertise) […]

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Tweet P&G’s recent backlash for shipping a “new and improved” version of Pampers diapers in old packaging is a lesson proving the value in coporate transparency.   Social media has amplified customer’s voice, which can spread rapidly over social networks.  In this case, upset Pamper customers have put P&G’s new brand in jeopardy before it […]

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Tweet In review of 2008, I thought Twitter had already arrived.  In reflecting back on 2009, I didn’t expect Twitter to continue to grow with such fervor in 2009, but then again I never expected Oprah to jump on board either.  I don’t know if Twitter will maintain it’s growth, but I can emphatically say […]

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Bobby Bowden Management

by Scott Harris

Tweet As a native of Tallahassee, FL, I am of course a huge Florida State football fan.  With Bobby Bowden coaching his last game this week I’ve been thinking about what made him so successful.  For the uninitiated, Bowden oversaw one of the greatest runs in college football history.  From 1987 to 2000, 14 straight […]

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Avoid Enemies of Change

by Scott Harris

Tweet Companies that spot trends early on and get transform their business focus at the right time are in the minority.  Why do some companies have blinders on when accessing trends?  A company’s very success is often what holds them back from seizing opportunities.  The mindset of leaders is crucial to combating this enemy of […]

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